Down to Business: Maybe the most noticeable thing about this year’s SEMA show was the attendance. It’s down considerably from last year. This is obviously a reflection of the current economic conditions; however, my observation was that exhibitors were nevertheless engaged with customers. There was more of a business attitude, less bling for bling’s sake. Rather, it was bling as it relates to generating dollars. This may be a good indication of what’s really going on with the economy as a whole: that collectively, we no longer have the luxury of simply observing and finding some complaceny in that. The superfluous no longer makes sense but neither does total abstinence. There has to be some rationale and prudence to how we evaluate and spend. I for one will be curious how this translates to the market.