STRUER, Denmark (October 8, 2024) – Today, Danish soundcraft meets Italian flair as Bang & Olufsen announces its second Special Edition Ferrari Collection, revealing three new masterworks.

For the made-to-order collection, Bang & Olufsen has reimagined its Beolab 50 speaker, Beosound Theatre Soundbar solution and Beovision Theatre TV solution. The design integrates Ferrari’s charcoal Grigio Corsa colourway, combined with a striking shade of red to create an unmistakable connection to the motorsport’s icon and the first Ferrari collection launched in 2023.

“Both Ferrari and Bang & Olufsen have always strived for the most powerful experience possible in the pursuit of unstoppable performance. For our second collection together, we wanted to pay tribute to aluminium, which is a hallmark material of both our brands. The result is pioneering sound and vision that blurs the line between Italian passion and Danish elegance.”

– Bang & Olufsen CEO Kristian Teär

Both brands share a passion for aluminium, which is used for the chassis of Ferrari sports cars and Bang & Olufsen’s speakers thanks to its natural properties that combine beauty and performance. Emulating Ferrari’s unique Grigio Corsa colourway has been achieved through Bang & Olufsen’s expertise in aluminium at its revered Factory 5 in Struer, Denmark.

The specific metallic grey hue was accomplished through an anodization process combined with pearl blasting to create a matte finish for a refined aesthetic. For the first time ever, Bang & Olufsen has incorporated aluminium lamellas on Beolab 50 and Beosound Theatre to reference the side vents of Ferrari cars, displaying the attention to detail and craftsmanship involved. The interplay of light hitting the aluminium surfaces creates soft highlights to enhance the sculptural shape of the products.

Beolab 50 Ferrari Edition are Bang & Olufsen’s powerful, active loudspeakers, blending radical audio technology with graceful aesthetics and meticulous craftsmanship. Finely tuned to provide balanced, rich audio whether listening to music or watching a movie. With its adjustable acoustic lens, Beolab 50 can alter its sound delivery to suit the audience. When listening alone, the lens contracts to send a direct sound beam to create a sweet spot. With a house full of guests, the lens opens for a room-filling performance.

For the Ferrari Edition, Bang & Olufsen has incorporated Ferrari’s iconic split line anodized in red to reference the brand’s signature red racing lines, creating a visual link to the first Ferrari collection. The single red lamella cuts a dash through the jet-black fabric that wraps the speaker in a soft embrace. This bold red design detail contrasts to the precision-milled Grigio Corsa aluminium lamellas on each side of the speaker, reflecting light with a metallic gleam.

Bang & Olufsen’s design team wanted to echo the internal details of Ferrari cars by ‘looking under the hood’ of its own products to create hidden design elements. When Beolab 50’s acoustic lens majestically ascends before performing, listeners can discover the intense red lens. The top cover of the lens features Ferrari’s Prancing Horse logo laser engraved, alongside the Bang & Olufsen logo.

Beosound Theatre Ferrari Edition is a powerful and sleek soundbar, built to roar. With twelve custom drivers firing in all directions, the Dolby Atmos-ready Beosound Theatre performs like a multi-speaker powerhouse, all from one beautiful soundbar.

This heart-racing soundbar crafted in Grigio Corsa aluminium commands attention where the curve of the keel-like shape slices through the air. Bang & Olufsen’s logo is silk screen printed on the glass top while the laser engraved Ferrari Prancing Horse leaps from flawless aluminium wings.

Beovision Theatre Ferrari Edition is a complete sound and vision setup crafted for immersive film experiences that delivers the power of a multi-product home cinema, all in one singular product. With Dolby Atmos surround sound, a 4K OLED screen and upgradeable design, Beovision Theatre transforms any space. Available in a 55″, 65″ or even 77″ screen for a truly cinematic experience.

Crafted entirely from aluminium, anodized in the Grigio Corsa colour, from the lamellas to the frame. The different textured finishes of the aluminium were chosen to create shadows and contours resulting in an expressive product that can still blend into the home. Behind the lamellas, the tweeter ring anodized in red glints from the shadows, showcasing the layers of thought and craftsmanship that go into every element of Bang & Olufsen products.

A motorised stand and Beoremote One completes the thrilling display of power and precision. Milled from a single piece of aluminium, the perfectly weighted remote in a matching Grigio Corsa finish features the Cavallino and Bang & Olufsen logo laser etched onto the surface for a truly one-of-a-kind collection.

For a full sensory experience, combine Beovision Theatre and Beolab 50 together for a lineup that is as versatile as it is powerful.

Pricing & Availability
The Special Edition Ferrari Collection is available to order starting today:

  • Beolab 50 Ferrari Edition: $57,900
  • Beosound Theatre Soundbar solution: from $9,990
  • Beovision Theatre TV: from $14,750

The new Ferrari Collection will be available at Bang & Olufsen stores in a made-to-order set up. For more information and to discover the entire Ferrari Collections, visit www.bang-olufsen.com.