SEOUL (September 12, 2024) – The seventh Art of Dreams – the global art and design initiative – focuses on the Taycan Turbo K-Edition. It is hosted in the South Korean capital, Seoul.

A feast for all of the senses
Internationally renowned artists and local South Korean talent together present a feast for all of the senses, in the former factory district of Seongsu-dong. The focus of the installations, workshops, discussions and listening sessions is the Taycan Turbo K-Edition. To mark the 10th anniversary of Porsche Korea, an extraordinary, limited-edition Taycan Turbo has been created. Its exterior and interior design elements inspired by Korean culture really set it apart.

“The Art of Dreams Seoul focuses on the interplay between art and technology. Fascinating innovations are emerging in this field of conflicting priorities. This links the exhibition with its centrepiece, the Porsche Taycan Turbo K-Edition. “State-of-the-art technology meets elements of precision Korean craftsmanship. Together with Capsule, the renowned art and design publication, we present the works of Korean and international artists from a wide range of disciplines. They use their creative perspectives to look at topics such as industrial production processes, innovative use of materials or the driving experience.”

– Ragnar Schulte, Director Experiential Marketing at Porsche

Innovative creation processes
As part of Capsule Dreamscapes #01 Seoul, the French artist Audrey Large invites visitors into a surreal environment. Created in collaboration with Théophile Blandet, the art explores the generation of energy through visionary technology. Elsewhere, the American digital artist Ezra Miller has created a generative video in real time, with ideas around speed and futurism dominating the abstract panorama. Two of Seoul’s most exciting designers, Kwangho Lee and Nicesworkshop (with materials partner Format), explore the physical properties of materials through innovative creation and transformation processes. The well-known German artist Carsten Höller brings his famous Brutalist kitchen concept – both an installation and a shared space – to Seoul.

As an extension of The Art of Dreams, Capsule Dreamscapes #01 promotes exceptional art and innovative design. Driven by the power of imagination, the initiative provides a platform for visionary proposals, surreal environments and ideas for the future. The new format begins its journey in Seoul. This vibrant city is a place of rapid innovation while also remaining true to its rich heritage. This makes Seoul an inspiring setting to explore both the theme of dreams and the future of design.

About the limited-edition Taycan Turbo K-Edition
Porsche Korea is celebrating its 10th anniversary in 2024. To mark the occasion, and to express Porsche’s appreciation of its Korean customers, the K-Edition is an extraordinary Taycan Turbo that is exclusive to Korea. Exterior and interior design elements inspired by Korean culture make this limited-edition model unique.