Woodcliff Lake, NJ – 6:00pm EDT/3:00pm PDT May 6, 2014. . . BMW announced today a limited run of 30 copies of the new 30th Anniversary Edition BMW M5 for 2015. The BMW M5 “30 Jahre M5” will be produced in a limited run of 300 examples worldwide, and 30 of them will be imported to the United States. With an output of 600hp and 516 lb-ft of torque, it will not only be the most powerful M5 ever sold but also the most powerful BMW production model ever. Starting at $138,275, including destination and handling, the first 29 copies of the 30th Anniversary Edition BMW M5 will be offered to the first 29 customers who reserve it by dialing the dedicated BMW Customer Relations hotline at 1:00pm EDT (10:00am PDT), on Wednesday, May 21, 2014. The 30th copy of the Edition will be retained by BMW of North America, LLC, and may be sold at a later date.
Purchasers of a 30th Anniversary Edition BMW M5 will be invited to a one-day M Driving School at The Thermal Club, a private motorsports facility in Palm Springs, CA.
BMW of North America will engage social media as a platform to reveal the phone number for the reservation hotline for US customers to order one of the 30th Anniversary Edition BMW M5s. That number will be revealed on BMW of North America’s Instagram channel (@BMWUSA) over the five days leading up to May 21, beginning on Saturday, May 17. Each day, in addition to revealing portions of the call-in number, will offer fun facts about each of the successive five generations of BMW M5.
BMW of North America’s Instagram channel provides exclusive Ultimate Driving Machine content to an active community of BMW super fans and automotive enthusiasts. This audience of nearly 60,000 followers has a clear passion for the M-brand, with M-specific content consistently receiving over 30% more engagement than average.
30th Anniversary Edition BMW M5 offers increased performance
The 4.4 liter BMW M TwinPower Turbo V8 engine from the M5 with Competition Package receives an additional 25 horsepower thanks to increased turbocharger pressure and engine control module enhancements. Elsewhere, the addition of a dedicated control module allows the Active M Differential to react sooner and improve the traction when exiting corners.
Capable of 0 to 60 mph in an estimated 3.7 seconds, the 30th Anniversary Edition BMW M5 adds an improved M-specific Servotronic function as well as an improved M Dynamic mode, prepared to use the full potential of the increased power and traction.
30th Anniversary Edition BMW M5 includes unique styling and interior details
Featuring a Frozen Dark Silver Metallic exterior, part of the BMW Individual palette of hues, the 30th Anniversary Edition BMW M5 is also identified with Black Chrome “30 Jahre M5” (German for 30 years of the M5) badges, appearing on the kidney grill surrounds, the front fenders, door handles and twin dual exhaust pipes. The exterior of the 30th Anniversary Edition M5 is further complemented by 20 inch, bi-color M light-alloy wheels.
“30 Jahre M5” badges are also featured in the interior, with a 1/300 identification number integrated into the Aluminum Trace trim strip on the front passenger side of the cockpit.
A black Alcantara/Leather combination graces the M multifunctional seats which also include embroidered “30 Jahre M5” badges. The center console and the door panels are also covered in black Alcantara, while the headliner features Alcantara Anthracite.
Invitation to Exclusive BMW M Driving School at The Thermal Club
In order to further enhance the M experience with this vehicle, buyers of the 30th Anniversary Edition BMW M5 will be invited to an exclusive one-day track event and M driving school at The Thermal Club in Palm Springs, CA. The event will be held in the Fall of 2014 with more details to follow.
Celebrating five generations of M5.
30 years have passed since a group of engineers at BMW Motorsport GmbH proposed using the inline-6 cylinder engine originally developed for the BMW M1 and fitting it into the BMW 5 Series Sedan, essentially creating the segment defining high performance sedan and setting a foundation for the next four generations of the BMW M5.