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IN CELEBRATION: BMW Marks 40 Years of Art Cars with Exhibits Around the World

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Munich. Lichtenstein. Warhol. Koons. Stella. Calder. Rauschenberg. Holzer. Elíasson. Since a BMW 3.0 CSL painted by Alexander Calder lined up for the Le Mans 24-hour race exactly 40 years ago, the BMW Art Car Collection has fascinated both art and design enthusiasts as well as car and technology fans all around the world.

Ever since the invention of the motor car, artists have drawn inspiration from the thrill of speed, from the phenomenon of mobility and from racing cars as examples of modern sculpture. Since 1975, BMW Art Cars have been a central feature of this story. The idea behind the BMW Art Cars was the brainchild of French racing driver and art enthusiast Hervé Poulain: 40 years ago, Poulain asked artist friend Alexander Calder to apply his creative talents to his race car. Together with Jochen Neerpasch, then BMW Motorsport Director, the first BMW Art Car was born – and it became an instant crowd’s favourite on the race track. Since then, new additions to the BMW Art Car Collection have been made over the years at irregular intervals, with unique works of art from artists such as Andy Warhol, Roy Lichtenstein, David Hockney and Jeff Koons.

“The BMW Art Cars provide an exciting landmark at the interface where cars, technology, design, art and motor sport meet,” reflects Maximilian Schöberl, Senior Vice President, Corporate and Governmental Affairs, BMW Group. “The 40-year history of our ‘rolling sculptures’ is as unique as the artists who created them. The BMW Art Cars are an essential element and core characteristic of our global cultural engagement.”

The anniversary celebrations got under way with exhibitions in Hong Kong, at the Centre Pompidou, the BMW Museum and the Concorso d’Eleganza at Lake Como, where the first four BMW Art Cars by Alexander Calder, Frank Stella, Roy Lichtenstein and Andy Warhol, plus the M3 GT2 created by Jeff Koons, were all on display. Further presentations are set to follow later in 2015 in New York, Miami and Shanghai.

The group of seventeen artists who have designed BMW models so far since 1975 is very international, and interest in the “rolling sculptures” has spread all around the world. Several cars are usually on display at the BMW Museum in Munich, the home of the BMW Art Cars, as part of its permanent collection. The remaining BMW Art Cars are travelling the globe – to art fairs in Los Angeles, London and Hong Kong, as well as exhibitions at the Louvre, the Guggenheim and the Museum of Contemporary Art Shanghai.

To date, many of the BMW Art Cars have not only turned heads in museums, but have also – in their earlier life – done so on the race track: Alexander Calder (BMW 3.0 CSL, 1975), Frank Stella (BMW 3.0 CSL, 1976), Roy Lichtenstein (BMW 320 Group 5, 1977), Andy Warhol (BMW M1 Group 4, 1979), Ernst Fuchs (BMW 635CSi, 1982), Robert Rauschenberg (BMW 635CSi, 1986), Michael Jagamara Nelson (BMW M3 Group A, 1989), Ken Done (BMW M3 Group A, 1989), Matazo Kayama (BMW 535i, 1990), César Manrique (BMW 730i, 1990), A. R. Penck (BMW Z1, 1991), Esther Mahlangu (BMW 525i, 1991), Sandro Chia (BMW M3 GTR, 1992), David Hockney (BMW 850CSi, 1995), Jenny Holzer (BMW V12 LMR, 1999), Ólafur Elíasson (BMW H2R, 2007) and Jeff Koons (BMW M3 GT2, 2010).

The BMW Group would also like to introduce the 40th anniversary of the BMW Art Car Collection into the public sphere through social media. While exploring the vision of each artist for their car on its social media channels, the company also wants to ask people what the ‘art of the car’ means to them. To track the content, it will be shared under the hashtag #BMWArtCar.

In 2014, Hatje Cantz published the first comprehensive publication on the BMW Art Cars. The 200-page book is richly illustrated and reviews the history of this extraordinary collection of cars from its beginnings in 1975. It uses portraits and interviews to shed more light on the various artists’ themes and approaches.

Further information on the BMW Art Cars publication can be found here:

http://www.hatjecantz.de/bmw-art-cars-5319-1.html

AT THE CONCORSO: BMW Presents 3.0 CSL Hommage

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Munich/Cernobbio. Amid the audacious design studies and automotive beauties from a bygone era gathered at the Concorso d’Eleganza Villa d’Este, the BMW Group presents its new BMW 3.0 CSL Hommage – and in the process makes a pretty formidable statement of its own. This model is the BMW Design Team’s tribute to the 3.0 CSL, a timeless classic and iconic BMW Coupé from the 1970s.

“Our Hommage cars not only demonstrate how proud we are of our heritage, but also how important the past can be in determining our future,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW 3.0 CSL Hommage represents a nod to the engineering achievement exemplified by the BMW 3.0 CSL in its lightweight design and performance. With intelligent lightweight construction and modern materials, the 3.0 CSL Hommage brings the character of that earlier model into the 21st century, showing it in a new and exciting guise,” he says, summarising the approach the design team took with the BMW 3.0 CSL Hommage. 

Lightweight design past and present.

“CSL” stands for “Coupé Sport Leichtbau” (coupé, sport, lightweight). With its aluminium bonnet, boot and wings, Plexiglas windows and equipment rigorously pared down to the bare essentials, the old BMW 3.0 CSL tipped the scales around 200 kg lighter than its sibling model, the BMW 3.0 CS. Unsurprisingly, then, it was predestined for a career on the race track. Whereas the material of choice in the 1970s was aluminium, today carbon fibre – or carbon-fibre-reinforced plastic (CFRP) – offers the optimum weight-to-strength ratio. These high-strength fibres are even lighter and stronger than aluminium. And the BMW 3.0 CSL Hommage makes generous use of the high-tech composite, reinterpreting the concept of lightweight design for the modern age. Wherever CFRP is used, it is also visible – rendering the lightweight design principle tangible both inside and out. The BMW Group is a world leader in the production and application of CFRP in automotive design and can already boast many years of experience in series production of CFRP structural parts for the BMW M and, in particular, the BMW i. 

The exterior: power and elegance.

Karim Habib, Head of BMW Design, explains the thinking behind the design of the BMW 3.0 CSL Hommage: “For BMW designers like us, the BMW 3.0 CSL is a style icon. Its combination of racing genes and elegance generates an engaging aesthetic that continues to win hearts even today.  The BMW 3.0 CSL Hommage celebrates many of those characteristic features, but without copying them. Indeed, some of the parallels are not immediately obvious. We wanted people to sense the family resemblance rather than see it straight off.”

The BMW 3.0 CSL Hommage is a vision of pure athleticism: the elongated body is set off by distinctive air deflectors, powerful wheel arches and prominent spoilers to the roof and tail. Despite its size, the aerodynamic elements are key in enabling air to flow optimally along the sides of the vehicle. The front air deflector serves to vent the engine compartment, while wings over the rear wheels ensure optimum airflow around the vehicle. Small rear-view cameras serve to further reduce aerodynamic drag. The large rear spoiler increases downforce on the driven rear axle and in so doing improves power transmission. The Air Curtain and Air Breather systems guarantee optimum ventilation of the wheel housings. And the sheer self-confidence and sporting prowess of the BMW 3.0 CSL Hommage are perfectly summed up in the original colour of its spiritual predecessor – Golf Yellow.

The front end – muscular athleticism.

Boasting one of the broadest and lowest front ends of any vehicle in the BMW Group, the BMW 3.0 CSL Hommage’s front exudes pure power and athleticism. At the centre, the characteristic BMW kidney grille stands tall in citation of the more upright styling of the kidney grille of yesteryear. The size and spatial depth of the kidney grille symbolise the output of the powerful six-cylinder in-line engine with eBoost. At the same time, the finely wrought geometry of frame and kidney struts lends the front end an air of quality and exclusivity. The characteristic four-eyed face gives a contemporary, hexagonal interpretation of front-end sportiness. Laser light and LED technology facilitate slender, state-of-the-art lighting graphics, and the flat contours of the headlamps generate that characteristically focused BMW look. A stylised “X” inside the lights divides the lighting functions and conjures up memories of the X-shaped headlamp stickers once used in long-distance racing. Horizontal LED strips create a visual bond between headlamps and kidney grille while at the same time emphasising the broad, flat impact of the front end. A large carbon-fibre front splitter reduces the gap between road and front end and, in combination with the kidney grille, offers a modern interpretation of the earlier car’s highly distinctive shark nose. Two circular openings and a series of elongated slots pay tribute to other elements featured in the earlier car, but offer a new interpretation for the 21st century. 

The sides – contrapuntal elegance.

The vehicle sides are in elegant counterpoint to the marked athleticism of front and rear. The long wheelbase and elongated bonnet appear to stretch the Hommage’s silhouette. A continuous, horizontal line encircles the vehicle by way of paying tribute to a distinctive stylistic feature of the earlier BMW 3.0 CSL: its all-round chrome trim. In combination with the black highlight beneath, the continuous line intensifies the flat, elongated appearance of the sides.

A particular detail of the BMW 3.0 CSL Hommage is the roofline. Consciously subdivided into three, the line recalls the distinctive upper section of the BMW 3.0 CS – one of the first coupés to feature a roof that did not flow into the tail. Compared with the ubiquitous fastback coupés of the day, this was both an innovation and a design statement, a feature that exuded athleticism and elegance in equal measure. In keeping with the BMW 3.0 CSL, the Hommage features a BMW logo on each of the C-pillars.

The all-round shoulderline is also the starting point for the subtle, finely sculpted surfaces of the sides. It follows the development of the shadowy areas behind the front wheel all the way to the lit surfaces above the rear wheels. This interplay between light and shade lends movement and dynamic intensity to the generous surfaces of the vehicle’s sides. Dark CFRP areas narrow the gap between the sides and the road, again paying tribute to the consistent lightweight design of the BMW 3.0 CSL. In combination with the black graphic accents, the dark lightweight elements reduce the perceived height of the vehicle and further emphasise its flat silhouette. The black 21″ alloy wheels in matt and high-gloss bi-colour versions offer an additional unique highlight. Air control blades in the interstices of the wheel rims, meanwhile, serve to further optimise aerodynamics.

The rear end – a muscular presence.

As with the front end, the vehicle’s tail is broad and muscular in design. Generous surfaces generate presence, horizontal elements emphasise width. A particular highlight is the styling of the rear lights: an LED strip above the spoiler links the two lights, thus giving the rear end a formal framework. The powerfully sculpted rear apron with CFRP diffusor creates a visual impression of the BMW 3.0 CSL’s raw power. Even viewed from above, the BMW 3.0 CSL is extremely dynamic. From kidney grille to headlamps, the bonnet traces a broad “V” – a nostalgic throwback to a distinctive and dynamic element of earlier BMW coupés. 

The interior – purist elegance.

Pared down to a minimum, the interior of the BMW 3.0 CSL Hommage puts its lightweight design on show and renders its racing character elegantly tangible. All interior elements are there out of absolute necessity, every part has a high-quality design, structural or drive-related function. In the all-CFRP interior, the only wood-like presence is the “instrument panel” – a cross-member and purely structural element. This is a clear reference to the interior of the earlier  BMW 3.0 CSL, which featured an all-round wood trim throughout the interior. In the new version, only the small central eBoost charging display interrupts the wooden instrument panel. Infotainment is equally minimalist in concept: a central display on the steering column informs the driver of the current gear, speed, revs and shift point. 

Racing genes and lightweight design with finesse.

Other racing features include bucket seats with high-quality stitching, a six-point belt and red anodised safety features such as the outlet nozzles for the extinguishing foam, the fire extinguisher itself, and the two switches on the centre console for the emergency shut-off and fire extinguishing mechanism. The only elements in the rear of the vehicle are two helmets integrated into the transmission tunnel. These are held in place by a belt when not in use. In the place of a rear seat bench, there are only covers for the eBoost energy accumulators. Special reflector technology in combination with LED strips create an impressive 3D effect on the covers.

In its use of cutting-edge materials and detailed solutions, the BMW 3.0 CSL Hommage displays technical sophistication and subtlety of form. Meticulously crafted aluminium sleeves add high-quality accents at the junctions between individual structural elements. The door design is as minimalist as it is expressive: precise, clean surfaces trace an arc rearwards, lending the door element a flowing, dynamic quality. The door openers combine a DTM-style pull strap with the elegant handle-integrated opener of the earlier BMW 3.0 CSL, resulting in the hybrid solution of a nylon pull strap located directly behind the grab handle in the door. As with the interior as a whole, this detail lends expression to the unique character of the BMW 3.0 CSL Hommage: a winning combination of lightweight design, athleticism and elegance.

IN HONORARIUM: BMW Motorsport Marks 40th Anniversary of First US Win

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Woodcliff Lake, N.J. – March 10, 2015 … BMW of North America will mark the 40th anniversary of two key milestones in the company’s history in the United States at the 20th-annual Amelia Island Concours d’Elegance at the Ritz Carlton Amelia Island, March 12-15, 2015. Forty years ago, BMW of North America began operating as a subsidiary of BMW AG, and only days later, BMW Motorsport scored its first US victory at the 1975 12 Hours of Sebring.

Also to be celebrated at the Concours is the legendary BMW 328, which helped establish the company’s decades-long racing heritage. BMW of North America and BMW Group Classic have helped gather a group of significant BMW 328 models, including the 328 Touring Mille Miglia Coupe that pioneered lightweight construction techniques and advanced aerodynamics, and won the 1940 Mille Miglia endurance race. A sure highlight will be the BMW 328 in which Sir Stirling Moss, once again the Concours’ honoree, won his first professional race, circa 1947.

BMW of North America will publicly launch its 40th Anniversary celebration with “Cars & Coffee at the Concours” on Saturday, March 14, where it will unveil the special BMW 3.0 CSL-inspired livery for the current Z4 GTLM cars that will race in the 2015 edition of the 12 Hours of Sebring, on March 21st. BMW ace driver Bill Auberlen and 1975 12 Hours of Sebring winners Brian Redman, Sam Posey, and Hans Stuck will be on-hand for the unveiling. Also on-hand will be original BMW Motorsport Director Jochen Neerpasch, and the complete BMW Motorsport crew from the 1975 IMSA Camel GT effort.

BMW will bring a number of BMW USA Classic vehicles to display at the event:

  • On the show field, BMW will display the 1975 25 BMW 3.0 CSL that received Best in Class honors at the 2014 Amelia Island Concours d’Elegance and was part of the team that won the 24 Hours of Sebring in 1975, paired with the current No. 25 BMW Z4 GTLM Tudor United Sports Car Championship race car.
  • In addition to the Mille Miglia-winning 328 Touring Coupe, BMW Group Classic will display a 1973 street version the BMW 3.0 CSL that was developed for homologation, as well as the 1980 BMW M1, the first street car developed by BMW Motorsport (also for racing homologation).
  • The then-new BMW Z3 Roadster used in the filming of the James Bond film “Goldeneye” 20 years ago will also be featured. Since BMW is a company whose legacy rides on two wheels as well as four, a BMW R69 motorcycle will also be featured.

While honoring its past, BMW resolutely looks to the future. Also on display through the weekend will be newly-updated, 2016 BMW 6 Series Convertible and all-new 2016 BMW X6 M, along with the 2015 BMW i8, the company’s award-winning plug-in hybrid sports car.

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