LAKEVILLE, Conn. (July 25, 2024) – Automotive enthusiasts can now create their dream build through the new Sacrilege Motors Virtual Showroom. Created by Brigade, the same team who developed custom online configurators for Singer Vehicles and Bollinger Motors, the Sacrilege Motors Virtual Showroom gives consumers complete control over their bespoke vehicle design. The Virtual Showroom is available at SacrilegeMotors.com

Users choose from coupe or roadster, then select the perfect exterior finish from the standard colors or a limitless list of custom hues. Next, there is a choice of two Fikse three-piece wheel designs before moving on to the interior. Seats are available in either sport or track designs, with six different options in seat insert styling. There are further options for leather, suede or Alcantara trim material in addition to five carpet colors choices. All of the selections are adjustable and updated instantly in real-time 3D. For anyone who has spec’ed a car online, the ease of use and high-definition quality of the Sacrilege Motors 3D visuals will be quickly appreciated.

As a serious enthusiast himself, Sacrilege Motors co-founder Phillip Wagenheim has been the perfect beta tester for the configurator, spending countless hours building cars with every possible combination of options and providing valuable feedback on even the smallest details to the development team at Brigade.

“I knew early on when [Sacrilege Motors co-founder] Bobby Singh and I were discussing the specs for our second car, and considering how many options we had before us, that prospective owners would desire an easy way to visualize their specific build. David Dimeola and his team at Brigade were up to the challenge and delivered a Virtual Showroom that exceeded our expectations.”

– Phillip Wagenheim, Sacrilege Motors co-founder

Brigade and Sacrilege Motors embarked on a collaborative journey to create an exceptional vehicle configurator. The process began with defining meticulous requirements, followed by the design and development of the platform. To ignite creativity, they curated an array of paint color options, aligned with OEM specifications, allowing users to explore and apply their preferred hues and finishes. With an extensive selection of interior options, the possibilities are virtually limitless. Users can effortlessly generate multiple iterations and save them within the platform, fostering seamless collaboration with the Sacrilege Motors brand team.

David Dimeola, the dynamic Creative Managing Director at The Brigade, has been instrumental in steering the design studio towards the creation of groundbreaking content and experiential projects. In 2020, under his leadership, The Brigade pioneered a significant advancement in the automotive industry with the development of ‘Revolve’. This state-of-the-art web application is capable of rendering interactive 3D models directly within a web browser, accessible on any device.

“We designed Revolve with a specific audience in mind – coachbuilders engaged in high-end classic car restoration. Our aim was to elevate the customer experience by transforming their physical showroom into a virtual one that could showcase their craftsmanship and attention to detail.”

– David Dimeola, Creative Managing Director at The Brigade