Twice a year, the Pantone Color Institute publishes the Pantone Fashion Color Trend Report, its preview of popular and innovative colors that provides important stimuli for the world of design and fashion. In the latest issue for New York Fashion Week (NYFW, September 6 – 11, 2024), Pantone presents Turbonite – the first time the report has featured a customized color from an automotive brand. Since the end of 2023, Porsche has been sharpening the look of its Turbo derivatives with this elegant metallic grey tone. The sports car manufacturer and the colour specialist will celebrate the publication of ‘The Story of Turbonite’ with a high-profile event ahead of NYFW.

“Every designer and graphic artist knows the Pantone color cards. In the same way that the Porsche 911 is the archetype of all sports cars, for more than 60 years the US company’s color standard system has been the reference work for everyone that uses colors in design. We are proud to be the first outside brand represented in Pantone’s Fashion Color Trend Report. Turbonite is unique. An innovative, timeless, strong, but not loud color that gives our Turbo derivatives an unmistakable, self-assured look. Like all Porsche colors, the newly developed color shade was created over several years in a labor-intensive creative and development process.”

– Michael Mauer, Vice President Style Porsche

The target group for Pantone’s Fashion Color Trend Report encompasses the entire design and fashion world. The color trends that it forecasts significantly influence future collections. “Car design and fashion have inspired each other for many years. Trend scouts very closely observe what’s new and what can be adapted,” says Laurie Pressman, Vice President of the Pantone Color Institute. “In our opinion, Turbonite has the potential to become an iconic color and shape the perception of the Porsche brand for years to come. Simply put, this metallic grey tone has that certain something. We are happy to reward the courage it took to develop this exclusive colour by including it in our Pantone Fashion Color Trend Report Spring / Summer 2025/2026.”

In August, Porsche celebrated the 50th birthday of the 911 Turbo with a special edition, while also commemorating all Turbo derivatives as a special, highly emotional part of the brand. A limited anniversary model of the 911 Turbo S and a Taycan Turbo S will be present at the ‘Porsche x Pantone’ event as part of the NYFW, illustrating that irrespective of body shape and drive concept, Turbonite creates a unique look all by itself.