ATLANTA (July 10, 2023) – Bringing historic Porsche paint colors into your home for the first time, Porsche Cars North America, Inc. (PCNA) today announced a unique collaboration with premium paint brand, Backdrop, to inspire unique interior designs. Coinciding with the 75th anniversary of the very first Porsche taking to the road, the two brands, each defined by their use of color, have selected the following assortment of vibrant colors from several eras of Porsche sports cars:
– Irish Green: First seen in 1964 on a 356C sports car, the dark hunter green shade is also one of the first colors to grace the Porsche 911. It’s a color as timeless as the sports car itself.
– Speed Yellow: This vibrant yellow first appeared on the Porsche 911 in 1991. Not for the shy or Sunday driver, the color is distinctly tied to the sports car and the Porsche brand.
– Ruby Star: Dating back to 1991 and seen on Porsche 911, 928 and 944 models over the years, Ruby Star is a deep magenta red that is distinct, bold and joyous.
– Riviera Blue: An electric bright blue, the head-turning and audacious color was developed in 1994 and has been seen on the 911, 928, and 968 models.
The collection will be available exclusively at www.backdrophome.com/Porsche starting today through the end of the year.
“Individualization is at the core of Porsche. Whether it’s a custom-built Taycan or your home office, we want to inspire all to dream in full color. Together with Backdrop, we’ve curated a series of bright, saturated colors that have significance to us and are sure to bring the beloved Porsche aesthetic to your home interior design.”
Ayesha Coker, Vice President of Marketing of PCNA
Porsche currently offers 180 shades through its Paint to Sample program, with the option to specify a totally bespoke color from a much wider pallet through Paint to Sample Plus, which requires extensive feasibility testing. These colors are in addition to the wide selection of paint choices Porsche already offers on its vehicles, including several non-metallic colors, and additional metallic colors.
“Everything we do at Backdrop centers around our love of color. Naturally, we jumped at the chance to work with an iconic brand like Porsche, which has always been synonymous with its bold, statement-making color palette. It has been an absolute dream come true to collaborate with Porsche, especially during its 75th anniversary year, and to be inspired by its rich history. I am incredibly excited to translate our shared love of design and spirit of self-expression into a collection that will take on new life in our homes and on our walls.”
Natalie Ebel, Co-Founder of Backdrop
The four-piece collection will be available in a custom-designed, co-branded collectible paint can with a limited-edition Porsche 75 leather key chain. It will retail for $75 for a gallon at www.backdrophome.com/Porsche.