LOS ANGELES (March 18, 2025) – The Petersen Automotive Museum and 43 Institute will team up to host the first public celebration honoring the life and career of late motorsports legend Ken Block at the 43i Cruise-In on Sunday, April 6.  Attendees will enjoy hundreds of unique builds, meet-and-greets with notable automotive personalities who worked with Block, an exclusive merchandise drop and a live podcast featuring Brian Scotto, co-founder of Hoonigan. 

Rare vehicles from Block’s collection, not on display in the “People’s Champ: Impact of Ken Block” exhibit, will be showcased solely for the event, including the 2006 Subaru Impreza WRX STI Stunt Junkies jump car, the “Turbo Monster” Audi Sport Quattro and the 1978 Ford Escort Mk2 RS.

Details:

  • The cruise-in is open to all vehicle makes and models.
  • Show car tickets are $69 and include two admission tickets to the museum, two exclusive posters, complimentary donuts, coffee and show car parking.
  • General admission tickets are $43 and include one general admission ticket to the museum, one exclusive poster, complimentary donuts, coffee and on-site parking. (While supplies last) 
  • Pink’s Hot Dogs will be on-site to provide lunch.
  • Spectator access to the cruise-in is free and includes donuts and coffee.
  • More information and tickets are available at petersen.org/museum-events

4/3 Day at The Museum
In the lead-up to the 43i Cruise-In, the museum will host special activities and giveaways to celebrate National Ken Block Day on April 3. National Ken Block Day, which was founded in 2024, honors Block’s racing number, “43,” and his innovation, creativity and dedication. Museum visitors will be treated to limited-edition poster giveaways and an exclusive tour of “People’s Champ: The Impact of Ken Block” exhibit led by Ron Zaras, former senior VP and creative director at Hoonigan.
 
Ken Block Exhibit
“People’s Champ: The Impact of Ken Block,” which opened at the Petersen on Feb. 15, showcases key milestones in Block’s legendary career and is the most extensive collection of his vehicles, personal effects and memorabilia ever assembled. It highlights his influence in multiple industries as a racer, entrepreneur and creative visionary through a collection of Block’s most iconic vehicles, racing suits, helmets and mementos from significant moments in his career. The exhibit also features a graphic timeline of key events in Block’s life and racing career, punctuated by the “Ain’t Care Wall,” which displays broken and damaged vehicle pieces representing his fearless attitude and popular mantra. People’s Champ will be open until October 2025.