SEBRING Fla. (March 11, 2025) – 1975 was a historic year for BMW in North America. BMW North America was founded on 15th March, and just days later, the BMW 3.0 CSL secured the brand’s first major sports car victory in the USA at Sebring. This triumph came in the very first race that BMW Motorsport GmbH and the newly established BMW North America entered together. Exactly 50 years later, the BMW M Hybrid V8 livery at the Twelve Hours of Sebring pays tribute to half a century of motorsport success in North America. It showcases key milestones from 1975 to today, embedded within the track silhouette of Sebring. As witnesses of history, Jochen Neerpasch, co-founder and first managing director of BMW Motorsport GmbH, and Brian Redman (USA), Sebring winner of 1975, will be present for the anniversary. The BMW M Hybrid V8s will continue to feature these special liveries throughout the IWSC season. Continue reading

WOODCLIFF LAKE, N.J. (March 11, 2025) – BMW is the first automotive manufacturer to launch a completely newly developed digital nervous system for all drivetrain variants and vehicle segments. It is more intelligent, more powerful and more efficient and will be rolled out for the first time in the models of the Neue Klasse. Four high-performance computers, also called “Superbrains”, consolidate the computing power for the most important customer functions: infotainment, automated driving, driving dynamics, and basic functions such as vehicle access, climate control, and comfort. The four Superbrains provide more than 20 times the computing power compared to the current vehicle generation and are already designed for upcoming software and function updates, including AI-powered customer experiences. Continue reading

WOODCLIFF LAKE, N.J. (March 10, 2025) –To outsiders, Manhattan might not seem like much of a car market. Its streets are often gridlocked, and even when traffic is moving a car’s performance can feel largely irrelevant. And yet, a Manhattan location has been essential to any car maker’s success since the automobile was invented. It’s long been the center of both culture and capital, and each of its millions of inhabitants is a potential customer for a premium brand like BMW. Continue reading