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Lexus and Universal Pictures’ Join Forces to Promote “Wicked” with “Experience OZmazing”

PLANO, Texas (Oct. 21, 2024) – “Wicked” fans, get ready to “Experience OZmazing.”  Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theaters this holiday season, and Lexus is along for the ride. Today, Lexus partners with Universal’s “Wicked,” debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2024 Lexus TX. Continue reading

Mercedes-Benz x Moncler by NIGO Collaboration Catapults 1990s Spirit into Contemporary Lifestyle

STUTTGART/SHANGHAI (October 21, 2024) – At The City of Genius show in Shanghai on October 19, 2024, Mercedes-Benz and Moncler took the bold next step in their collaboration. Alongside the launch of the brand campaign, “Past Forward. Where the Future is Driven by the Past”, the partners unveiled a one-off art piece, “Project G-Class Past II Future”, inspired by NIGO. It’s based on a G-Class from the 90s that was completely restored. NIGO reworked numerous design elements inside and out to revive the design and brings it into the cultural landscape of the present. The G-Class Past II Future is a new G-Class model with a limited run of only 20 cars and is inspired by the art piece. At the show, the audience also got a sneak preview of Moncler’s new collection of urban, gender-neutral fashion designed by Mercedes-Benz and Moncler together with NIGO. Both the limited-edition G-Class and the capsule collection will be launched in April 2025. Alongside Mercedes-Benz and NIGO, the Shanghai event additionally hosted several other artists, who presented their own respective collaborations with Moncler: A$AP Rocky and Willow Smith, Edward Enninful (OBE), FRGMT by Hiroshi Fujiwara, Gilga Farm by Donald Glover, LuLu Li and Palm Angels. In addition to the Moncler Genius 2024 lineup, special showcases were presented by Rick Owens and Jil Sander. Continue reading

WATCH LIVE: Porsche Unveils the Next Generation 911 GT3

ATLANTA (October 18, 2024) – The 911 GT3 has offered the ultimate combination of racing genes and day-to-day usability since its introduction in 1999. To mark its 25th anniversary, two versions of the new model will launch simultaneously for the first time: as a track-focused sports car with a rear wing and as a more understated version with a Touring Package. With tailor-made packages and innovative options, the GT3 variants can be customized to the customer’s taste and intended use more now than ever before. Continue reading

Ferrari Unveils its New Supercar, the F80

MARANELLO (October 17, 2024) – Ferrari today unveiled the F80 and wrote a new chapter in the history of legendary supercars bearing the Prancing Horse badge. The F80 will be produced in a limited run of just 799 examples and joins the pantheon of icons such as the GTO, F40 and LaFerrari by showcasing the best that the Maranello-based marque has achieved in terms of technology and performance. Continue reading

Porsche Celebrates 25 Years of the 911 GT3

ATLANTA (October 16, 2025) – A quarter of a century ago, Porsche introduced a new model that would go on to become a legend: the 911 GT3. Named after a class of endurance racing cars, the motorsport-derived variant prioritized track performance and a particularly visceral driving experience by offering motorsport technology for the road. A high-revving, naturally-aspirated flat-six engine closely related to the engine used in motorsport, rear wheel drive, lightweight construction, upgraded aerodynamics, and a track-focused suspension and brake systems have been defining characteristics of this model throughout its 25 year history. Continue reading

The New BMW 2 Series Gran Coupé Brings Sportiness and Elegance to the Premium Compact Segment

MUNICH (October 16, 2024) – An entirely renewed drive portfolio, extensively enhanced suspension technology and innovative systems for automated driving and parking ensure unique driving pleasure.

The progressive character of the new BMW 2 Series Gran Coupé is evident in the area of digitalization, too. The user experience in the redesigned interior is defined by the new BMW iDrive with QuickSelect and a wide range of digital services and in-car gaming based on BMW Operating System 9.

The new BMW 2 Series Coupé will be produced at the BMW Group’s plant in Leipzig, with the market launch starting in March 2025. Continue reading

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