COLOGNE, Germany (Sept. 7, 2023) – The world is about to witness the power and agility of EVs in a new way with the Ford Mustang Mach-E® Rally.
Revealed without camouflage for the first time today at IAA Mobility, Munich, following a global first look at the Goodwood Festival of Speed earlier this year, Mustang Mach-E Rally joins the Mustang Mach-E family and pushes electric vehicles in a different direction – the first-ever rally-inspired EV from Ford takes Mustang freedom and fun onto dirt roads. Continue reading
SANT’AGATA/BLENHEIM UK (September 6, 2023) – Lamborghini welcomed VIP guests and visitors to Salon Privé, Blenheim Palace, from 30 August for four days as the Italian super sports marque continues celebrations of its 60th anniversary year. Highlight of the Lamborghini stand was the new Revuelto[1], the first HPEV (High Performance Electrified Vehicle) V12 hybrid super sports car, alongside the recently launched V10 Huracán Sterrato[2] that goes ‘beyond the asphalt’ and took part in a tour past guests. Continue reading
MUNICH (September 6, 2023) ― As the countdown continues to the arrival of the Neue Klasse, premium carmaker BMW is carrying out an intense process of transformation. No stone is being left unturned, something new arrives almost every day and from every angle. A major change of perspective has been part of the story; the concept of “new” is itself undergoing a reappraisal. And now the second issue of FREUDE.FOREVER is delving deep into what “new” really means. The latest issue of BMW’s award-winning magazine, again devoted to a single subject, invites a handful of inspirational figures to share how they see “the new” in their lives, their work and their art. Continue reading
MUNICH/STUTTGART (September 5, 2023) ― The Mercedes-Benz Concept CLA Class unveiled at IAA Mobility 2023 in Munich, Germany, offers a close-to-production insight into the upcoming family of vehicles that stands at the gateway to the brand. At the cusp of a new electric and digital age, this represents the company’s vision to elevate this important vehicle class, based on the long-term portfolio strategy. Designed on the forthcoming Mercedes-Benz Modular Architecture (MMA) platform, the exterior aesthetics of the Concept CLA Class stand for iconic design and dynamic performance. Meanwhile, its interior focuses on customer experience with exceptional comfort and convenience for an electric and digital future. Continue reading
INGOLSTADT (September 5, 2023) – Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at €86,700 ($92,300). Continue reading
GOTHENBURG, SWEDEN (September 3, 2023) — Polestar has brought the winning design from the latest Polestar Design Contest to life as a 1:1 scale model, presented in Munich during IAA 2023. Continue reading
WOLFSBURG/MUNICH (September 3, 2023) – The Volkswagen brand is giving its electric offensive an additional boost: by 2027, Europe’s largest automotive manufacturer will launch eleven new all-electric models and thus offer the widest electric vehicle range of all manufacturers – from a compact car priced as less than 25,000 euros1 through to a family saloon2. In the future, there will also be sporty and emotive GTI versions of selected models from the all-electric ID. family. The ID. GTI Concept show car presented for the first time at the IAA Mobility in Munich provides a concrete insight into how Volkswagen will transport the iconic GTI label into the electric future. At the international motor show, the new orientation of the brand will be visible in all areas for the first time. Alongside electric vehicles such as the ID. GTI Concept, ID.4, ID.5 and new ID.72, Volkswagen will also continue to offer efficient combustion engine vehicles such as the new generations of the Passat3 and the Tiguan3. In the Open Space on the Odeonsplatz, Volkswagen will also show itself as an approachable brand that is looking to engage in discussions with visitors. Continue reading
MUNICH (September 3, 2023)– The covers are off for the CUPRA DarkRebel show car. Created from obsession, it is the maximum provocation of CUPRA design. A sports car that pushes the boundaries of design and performance, and questions the way cars will be imagined and created in the future. It’s the physical translation of the first car fully created in CUPRA’s virtual space, for a future generation of drivers. Continue reading
“The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”
Oliver Zipse, Chairman of the Board of Management of BMW AG
MUNICH (September 3, 2023) ― With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle. Continue reading
Audi Q6 model series: The interior’s three-dimensional structure creates a spatial architecture perfectly tailored to the occupants, both in terms of design and ergonomics.
Designed from the inside out: The interior of the new Audi Q6 e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly. For example, the three-dimensional, high-contrast design deliberately places elements in the foreground or background, creating a three-dimensional spatial architecture with aesthetics and ergonomics perfectly tuned to the occupants. The Audi Q6 e-tron is the first model series based on the newly developed Premium Platform Electric (PPE) and the new E3 electronics architecture. Both serve as the basis for rethinking the interior’s design and range of functions. Technology and aesthetics are in perfect balance in the Audi Q6 e-tron. Continue reading
