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Automobili Lamborghini Renews its Support for Movember

SANT’AGATA BOLOGNESE (November 4, 2024) – For Automobili Lamborghini, November is synonymous with Movember, a month dedicated to raising awareness about men’s health. For the fourth consecutive year, the company has developed various initiatives, engaging customers and enthusiasts to draw attention to the charitable organization, contributing to the prevention and treatment of often overlooked male health issues. Continue reading

Unplugged Performance to Display 12 Customized Tesla Cybertrucks at SEMA 2024

LAS VEGAS, Nev. (November 4, 2024) – As SEMA continues to evolve, electric vehicles increasingly define the future of automotive innovation. Unplugged Performance stands at the forefront, leading the charge with an unprecedented showcase of 12 Tesla Cybertrucks. This landmark moment for EVs at SEMA features the Cybertruck’s first-ever debut, and Unplugged Performance is staking its claim as the undisputed global leader in Cybertruck customization, off-road performance upgrades and fleet-use upfitting. Continue reading

ENEOS Showcasing Custom Creations at SEMA 2024

NEW YORK (November 4, 2024) – ENEOS, Japan’s largest oil company and supplier of motor oil and transmission fluids to the majority of Asian vehicle manufacturers, will be located in booth #24133 in Central Hall at the annual SEMA Show in Las Vegas this week. The company supplies lubricating oil to Japanese and Asian manufacturers for factory fill around the world. It also provides the aftermarket with premium vehicle lubricants and is introducing a new line of EV/Hybrid fluids to assist with long term vehicle maintenance. Continue reading

Ford Custom Garage Packages Are Easy New Way to Customize Vehicles

DEARBORN, Mich. (October 31, 2024) – A must have lineup of Ford trucks and SUVs is creating new opportunities to help customers imagine, build and show off the ride of their dreams with Ford Custom Garage, an easy new way for vehicle owners to customize their vehicle with exclusive, limited-edition appearance and performance upgrades that will change over time to stay fresh and unique. Continue reading

INFINITI Elevates Tailgate Season with AUTOGRAPH Lounge Concept at SEMA

NASHVILLE, Tenn. (0ctober 31, 2024) – Tailgate season just became a more refined experience with the introduction of the INFINITI AUTOGRAPH Lounge1, a luxurious reimagination of tailgating in the all-new 2025 INFINITI QX80. The AUTOGRAPH Lounge makes its first appearance at the 2024 SEMA Show in Las Vegas, November 5-8.

The transformation into tailgate destination kicks off with entertainment in the vehicle’s cargo area, including an integrated TV screen and a custom-developed Klipsch® sound system. Like the available 14- and 24-speaker Klipsch Premium Audio system in the all-new 2025 QX80, the tailgate-ready setup brings the rush of the game to life with the immersive clarity, enveloping power and crisp realism for which Klipsch speakers are renowned.

Also present in the cargo area is a custom slide-out drawer system for equipping tailgate essentials. The enclosure is gorgeously finished in burgundy leather, with custom metal speaker grilles matching the look of the Klipsch speakers throughout the vehicle’s cabin.

AUTOGRAPH Lounge scores a visual touchdown with custom-designed, 24-inch INFINITI Performance wheels. Featuring stunning floating center caps with finely curving spokes, they bring to life the striking wheels that first made an unforgettable impression on the QX Monograph concept.

Equipped to transport up to three rows of fellow fans to the starting line, the finishing touch on AUTOGRAPH Lounge is a matte-gray wrap, accentuating the vehicle’s minimalist form with a low-gloss texture that dramatically contrasts with the bright-finished wheels. Additionally, the available Electronic Air Suspension2 has a lowering kit for an even more striking stance.

AUTOGRAPH Lounge imagines just one potential way in which the sophisticated design, intuitive technology and rewarding driving experience of the all-new 2025 INFINITI QX80 can make every journey more extraordinary. The 2025 QX80 is on sale now at INFINITI retailers nationwide with a starting MSRP3 of $82,450.

  1. AUTOGRAPH Lounge is a specially modified vehicle not available for purchase.
  2. Lowering and raising action for Access mode can only be performed when vehicle is at a complete stop and parked. Please see Owner’s Manual for full details and information before using.
  3. All prices are Manufacturer’s Suggested Retail Price (MSRP). MSRP excludes $1,995 destination and handling charge, tax, title, license and options. Retailer sets actual price.

Toyota Unveils Throwback 4Runner TRD Surf Concept at the 2024 SEMA Show

LAS VEGAS (October 31, 2024) – Toyota proudly introduced the 4Runner TRD Surf Concept, a striking concept vehicle inspired by Southern California’s vibrant surf culture, at the 2024 SEMA Show. Built at the Toyota Motorsports Garage, the 4Runner TRD Surf Concept combines the rugged, open-air spirit of the first-generation 4Runner with the cutting-edge technology and design of the all-new 2025 4Runner, creating a unique tribute to the adventurous lifestyle that shaped a generation. Continue reading

Hyundai Unveils its INITIUM Hydrogen Fuel Cell Electric Concept Vehicle

SEOUL (October 30, 2024) – Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang.

INITIUM is a Latin word meaning ‘beginning’ or ‘first’, representing Hyundai Motor’s status as a hydrogen energy pioneer and its commitment to develop a hydrogen society. Continue reading

CALLUM Creates the Ultimate Jaguar C-X75 Commission

WARWICK,U.K. (October 30, 2024) – CALLUM has completed a second customer commission of the Jaguar C-X75, meticulously addressing every element to deliver the most refined iteration of the iconic supercar. Truly bespoke, it follows CALLUM’s earlier transformation of one of the four stunt cars used in the James Bond film Spectre. This time, CALLUM has gone beyond the core practicalities of readying C-X75 for the road by engineering performance, comfort and convenience into the essence of the car. Fulfilling the customer’s wish for a C-X75 that realizes the promise of the original concept, the result is a thrilling, engaging and very personal commission of a much admired car. Continue reading

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