NASHVILLE, Tenn. (October 14, 2024) – No more choosing between following your team and pursuing your love of the great outdoors: Nissan Project Trailgater1 combines a high-tech, outdoors tailgating experience with the off-road capability of the refreshed 2025 Frontier.

This one-off project vehicle will be shown publicly at the 2024 SEMA show in Las Vegas, Nov. 5-8, alongside four other Nissan project vehicles to be announced at a later date.

Project Trailgater was built in collaboration with PowerNation TV’s “Music City Trucks.” The build process will be documented in three episodes of the show, releasing in sequence Oct. 14, 21 and 28.  

“Tailgating has been a staple in the sports community for generations. Combining that with people’s love for the outdoors and Nissan’s decades-long legacy with the off-roading scene makes this a truly one-of-a-kind concept that magnifies the Frontier’s versatility and capabilities.”

– Eric Smart, builder and co-host, Music City Trucks

Touchdowns between the trees
The Nissan Frontier is designed to enable passionate owners to pursue their hobbies and interests with confidence, and Project Trailgater was created with sports fans hoping to catch the game outside of their living room in mind. Its debut during the heart of the college and professional football season reflects the sports’ continued dominance among TV viewers.

The Project Trailgater concept is perfectly equipped to stream first downs, touchdowns and everything in between with twin 43-inch TVs and a powerful soundbar mounted to a NISMO Off Road overlanding rack in the bed. Accompanied by a folding solar panel, a custom lithium battery pack and associated electronics, plus a Starlink connection, the setup is designed to stream games almost anywhere a satellite or mobile hotspot signal is available.

No tailgate is complete without snacks, and Project Trailgater caters with an integrated Dometic cooler and refrigerator, a fold-out kitchen station and sink, plus a built-in propane grill that folds out from one of the CargoGlide slide-outs on a custom-fabricated hinged mount and fire pit.

Project Trailgater expands on Frontier’s already impressive ability to venture off-road with several NISMO Off Road accessory parts, including a suspension lift kit, forged upper control arms, high-performance rear shocks and front coilovers. The NISMO Off Road accessories catalog also provides 17-inch Axis beadlock capable wheels with Yokohama GEOLANDAR M/T tires, a performance cat-back exhaust, a roof rack and numerous additional lights.

A bold foundation
Project Trailgater is based on the 2025 Nissan Frontier PRO-4X. For the 2025 model year, the midsize pickup was refreshed to enhance its rugged style, add more intuitive technology and enhance its everyday utility. The visual refresh includes a new front fascia and new wheels for the PRO-X/PRO-4X grades, while utility is enhanced with greater availability of the long-wheelbase, 6-foot bed configuration on PRO-4X and SL grades.

The 2025 Frontier also adds a standard telescopic-adjusting steering wheel on all grades and a 12.3-inch touchscreen infotainment system for SV grades and higher. Maximum tow ratings increase across all Frontier grades, up to a maximum of 7,150 pounds2.

The PRO-4X grade used as the base for Project Trailgater enables adventure beyond the pavement with all-terrain tires, a locking rear differential, Bilstein off-road suspension components, and an even more rugged appearance with over fenders and Lava Red tow hooks.

  1. Nissan Project Trailgater is a concept vehicle not available for purchase.
  2. Towing varies by configuration. See Nissan Towing Guide and Owner’s Manual for additional information. Always secure cargo.