MONTEREY, Calif. (August 8, 2024) – At Pebble Beach Automotive Week 2024, Mercedes-Benz offers a diverse brand experience, with the world premiere of the new Mercedes-Maybach SL among numerous highlights from the brand. Mercedes-Benz Heritage GmbH also celebrates historic victories from 130 years of motorsport and presents a selection of rare, significant vehicles for this special event.

“Pebble Beach Automotive Week is one of the most important international platforms for exclusive automotive culture, from fascinating classics to inspiring innovations. The presence of Mercedes-Benz in 2024 with various brands also stands for this. A particular highlight is the C 111-II from 1970: With Wankel engine, high-tech materials, breathtaking performance and a futuristic design, it is a fascinating time machine today. It brings the visionary spirit from 1970 to life. We are bringing this innovative sports car with 345 hp after more than 50 years to Pebble Beach for the first time. This is a true super sports car with a top speed of up to 186 mph – back in 1970!”

– Marcus Breitschwerdt, CEO, Mercedes-Benz Heritage GmbH

It is rumored customers sent blank checks to Stuttgart when the C 111-II experimental vehicle debuted in 1970, but the groundbreaking model was never put into series production. The experts at the Mercedes-Benz Classic Center used their unique expertise to restore one of these super sports cars to working order.

The Maybach Zeppelin DS 8 to be at Pebble Beach exudes a different kind of fascination. It is reminiscent of the heyday of Maybach Motorenbau in the 1930s, the company that was the foundation of today’s Mercedes-Maybach luxury brand.

Celebrating its world premiere at Pebble Beach is the all-new Mercedes-Maybach SL. It will be presented to the public on the Concept Lawn at the Pebble Beach Concours d’Elegance on Sunday, August 18.

The Mercedes-Maybach S 680 Edition Nordic Glow also makes its world premiere at Pebble Beach. Continuing the series of exceptional special editions from the Maybach brand, this unique edition is specially produced by the MANUFAKTUR individualization program and exemplifies the Maybach tradition of craftsmanship at the highest level. The Maybach S 680 Edition Nordic Glow is exclusively curated for the U.S. market and strictly limited to 50 units.

In addition, Mercedes-Benz honors 130 years of motorsport at Pebble Beach this year. Mercedes-AMG Motorsport developed a unique Mercedes-AMG GT3 race car for this anniversary. The exclusive vehicle draws from two formative eras of motorsport. Limited to just 13 units, the special model will be presented to the public for the first time during Pebble Beach Automotive Week.

Mercedes-Benz Classic will bring the following vehicles to Pebble Beach in 2024:

  • Mercedes two-liter Targa Florio race car; 1924: 100 years ago, this car won the Targa Florio, the legendary, grueling road race in Sicily. Mercedes-Benz Classic has painstakingly restored an original vehicle with the utmost authenticity.
  • Maybach Zeppelin DS 8; 1932: In the 1930s, Maybach’s top-of-the-range products competed with the top cars from Mercedes-Benz. The Maybach Zeppelin DS 8 produced 200 hp from a displacement of 7,922 cc.
  • Mercedes-Benz W 196 R; Formula 1 race car 1955: Mercedes-Benz returned to Grand Prix racing in 1954 with the W 196 R, featuring open wheels or streamlined bodywork, depending on the track. Juan Manuel Fangio became the Formula 1 World Champion in 1954 and 1955.
  • Mercedes-Benz experimental vehicle C 111-II; 1970: the 186 mph futuristic super sports car with four-rotor Wankel engine thrilled fans of the brand. The Classic Center has brought the experimental vehicle back to life after more than 50 years.

Tour d’Elegance and Concours d’Elegance
One of the top events of Pebble Beach Automotive Week is the Tour d’Elegance on August 15, 2024, which Mercedes-Benz leads this year with the Targa Florio race car and C 111-II. The Pebble Beach Tour d’Elegance features approximately 150 cars from the circle of concours participants on a breathtaking route, including 17-Mile Drive and Highway 1 to Big Sur.

The 73rd Pebble Beach Concours d’Elegance takes place on August 18, 2024, on the grounds of the Pebble Beach Golf Course near Monterey, California. In 2023, a Mercedes-Benz 540 K Special Roadster won the coveted “Best of Show” award. This is the 10th “Best of Show” title for a vehicle from the brand at the Pebble Beach Concours d’Elegance, making Mercedes-Benz the most successful brand in the history of the internationally renowned event.