MODENA (February 10, 2025) – At the traditional and exclusive “The I.C.E.” event, to be held in St. Moritz, Switzerland on Friday 21 and Saturday 22 February, Maserati is ready to “break the ice” and play a leading role with its range and two exclusive world premieres, in the spirit of the “Italian grand touring” and the Trident’s performance.

Maserati is synonymous with Italian luxury all over the world: its iconic heritage and its cars’ performance will be standing out at one of the most glamorous events in the winter season, a showcase amidst the magnificent scenery of the famous frozen lake in the Swiss region of the Engadin, where collectors and enthusiasts come together from all over the world.

The I.C.E. St. Moritz is not only a competition, it is a unique event of its kind, combining culture, entertainment and driving in extreme conditions, serving as an unmissable opportunity for car enthusiasts, collectors and mere fans of the automotive world.

Maserati will be there at the 2025 event, accompanied by the Fuoriserie customization program, with two world premieres.
All the spotlights will be on the GranTurismo and GranCabrio ranges, available with both an internal combustion engine and a 100% electric motor, with all-wheel drive (AWD) as standard and air suspension, to ensure the utmost performance without sacrificing comfort in full “granturismo” spirit, even in the open air.

The all-wheel drive will excel in driving activities on snowy and icy roads, demonstrating the technological excellence, great dynamic qualities and uncompromising driving pleasure typical of the House of the Trident, even in difficult conditions.

The Grecale range will also be invading the Swiss town, whereas the MCXtrema and the new Maserati GT2 Stradale will emphasize the brand’s racing and competitive DNA to complete Maserati’s inclusion in the event.

In terms of participation in the Concours d’Élégance, some of the brand’s iconic models – sporty and luxurious classics – will go down onto the frozen lake: a Maserati 6CM and Maserati 200 SI will bring out their iconic design amidst the reflections in the snow and ice.

The abbreviation “I.C.E.” indeed refers to the winter magic and the surface of the snow-covered lake where the event takes place, but is also an acronym for “International Concours of Elegance”, where classic Maserati cars will tell the Trident’s story.

Program, The I.C.E. St. Moritz – International Concours of Elegance

Friday February 21:
From 09:00 – Event opens
From 09:30 – A jury of experts will assess the competing models, class by class
10:00 – 12:30 – Contemporary Car Show
15:30 – Awards Ceremony – Class Winners

Saturday February 22:
From 09:00 – Event opens
From 09:15 – Free runs on the frozen Lake St Moritz
16:00 – Awards Ceremony – Best in Show