IN THE NEWS: Subaru Announces Pricing on the 2023 WRX

Subaru of America, Inc. today announced pricing on the 2023 Subaru WRX performance car. The fifth-generation of the WRX provides a thrilling drive with standard Subaru Symmetrical All-Wheel Drive and a 2.4-liter turbocharged Subaru BOXER® engine. The tablet-style 11.6-inch SUBARU STARLINK Multimedia Plus infotainment system and award-winning EyeSight Driver Assist Technology are available. The top-of-the-line WRX GT comes standard with exclusive features including electronically controlled dampers and Recaro® Performance Design front seats.

The 2023 WRX arrives in retailers this Spring and offered in four trim levels: Base, Premium, Limited and GT.

The WRX lineup features legendary Subaru Symmetrical All-Wheel Drive and a 2.4-liter turbocharged Subaru BOXER® engine, delivering 271 horsepower at 5,600 rpm and broad torque curve with 258 lb-ft of torque from 2,000-5,200 rpm. Active Torque Vectoring is also standard across the model line.

A 6-speed manual transmission with optimized gear ratios and refined shift quality is standard. The Subaru Performance Transmission (SPT) is available on all trim levels (standard on GT). The automatic SPT offers faster up and down shifts and incorporates adaptive shift control that can quickly respond to perform rev-matching downshifts under braking, maintain the ideal ratio through corners, and respond faster on corner exit.

The WRX is built on the Subaru Global Platform which offers a substantial upgrade in ride and handling performance from the previous generation thanks to increased chassis stiffness. The enhanced platform, which includes full inner frame construction and increased use of structural adhesive, delivers a 14 percent increase in front lateral rigidity, 28 percent increase in overall torsional rigidity, and a 75 percent increase in suspension mounting point rigidity (from the previous generation WRX).

The 2023 WRX has a wide-body design that projects an aggressive stance and bold look. At the front, Subaru’s signature hexagonal grille is paired with compact LED headlights and a broad hood scoop to emphasize the wide and low look. On Premium and higher trims, the rear deck lid integrates a low-profile rear spoiler in matching body color. Rear taillights are designed to glow with a look reminiscent of volcanic magma.

All SUBARU STARLINK Multimedia systems for the 2023 WRX are equipped with high-resolution touchscreens with on-screen controls for audio, climate, and vehicle features. Smartphone integration with Apple CarPlay®, Android Auto™, and Bluetooth® hands-free phone and audio streaming connectivity; AM/FM stereo; Rear Vision Camera; SiriusXM® All-Access radio and Travel Link®; and HD Radio® are also standard.

Select 2023 WRX trim levels are equipped with the latest generation of SUBARU STARLINK Safety and Security. Available packages offer emergency services and convenience features including Automatic Collision Notification, Enhanced Roadside Assistance, Stolen Vehicle Recovery, Vehicle Diagnostic Alerts, Remote Engine Start with Climate Control and more.

INTRODUCING THE 2023 WRX
The 2023 WRX, starting at $30,605, continues its tradition of incredible performance and value with a long list of standard features including power windows, door locks, and side mirrors; dual USB-A input/charge ports in the front center console; Welcome Lighting; remote keyless entry; and combination meter with color LCD. The all-wheel drive performance car also comes standard with 17-inch alloy wheels wrapped in summer performance tires; 6-speed manual transmission; Multi-Mode Vehicle Dynamics Control with Track Mode; and Incline Start Assist. For greater versatility, the WRX features roof rack mounting brackets and 60/40 split fold-down rear seats.

Standard on WRX is a center information display with SUBARU STARLINK dual 7.0-inch high-resolution touchscreens. The top screen controls smartphone integration with Apple CarPlay®, Android Auto™, and Bluetooth® hands-free phone and audio streaming connectivity; AM/FM stereo; Rear Vision Camera; SiriusXM® All-Access Radio and Travel Link®; and HD Radio®. The bottom screen provides controls for climate and vehicle settings.

The Subaru Performance Transmission is an option on the entry level WRX and is priced at $32,455. The option also adds EyeSight® Driver Assist Technology with Advanced Adaptive Cruise Control; Auto Vehicle Hold; Paddle-Shift Switches; SI-Drive; and Electronic Parking Brake.

WRX Premium
Priced from $33,105, the WRX Premium is designed to enrich the performance-driving experience by adding 18-inch alloy wheels in dark gray finish with summer tires; LED fog lights; low-profile rear spoiler in matching body color; and headlight auto on/off linked with windshield wiper operation. The Premium also comes standard with Keyless Access with Push-Button Start; premium seat fabric; Dual Automatic Climate Control with Voice Activation; Dual USB-A charge ports in rear center console; and All-Weather Package that includes heated front seats, side mirrors, and windshield wiper de-icer.

Front and center in the cabin, and highlighting the driver-focused interior, is a tablet-style high-definition center information display. The 11.6-inch SUBARU STARLINK Multimedia Plus system offers direct touch controls for multimedia, climate, and vehicle settings. As with a smartphone, app icons on the touchscreen can be moved and configured based on personal preference. The multimedia system also offers a split-screen display that can simultaneously show two types of information, such as navigation and audio.

An available option package for Premium adds an 11-speaker Harman Kardon® Speaker System plus Power Moonroof for $1,875.

The WRX Premium also offers the available Subaru Performance Transmission. The option gains all the features of the Base WRX with SPT plus a Transmission Oil Cooler. The WRX Premium with SPT is priced at $35,155.

WRX Limited
The Limited builds on the Premium’s content with Steering Responsive LED headlights (low and high beam); Blind-Spot Detection with Lane Change Assist and Rear Cross Traffic Alert; front and rear seats with Ultrasuede® trim; 10-way power driver’s seat with power lumbar adjustment; 11-speaker Harman Kardon Speaker System; Power Moonroof; and side mirrors with integrated turn signals. Also standard on Limited is the SUBARU STARLINK 11.6-inch Multimedia with Navigation that includes voice-activated navigation powered by TomTom® (3-year free map updates). Pricing on the WRX Limited starts at $37,495.

With the available Subaru Performance Transmission, the WRX Limited is priced at $39,745. The option includes all equipment from the Premium with SPT plus Reverse Automatic Braking.

WRX GT
The WRX GT is the top trim that adds near-luxury refinement and performance to the iconic sports car at a price of $43,395.

Exclusive to GT are standard electronically controlled dampers with Comfort, Normal, and Sport settings. Drive Mode Select allows the driver to configure up to 430 different customization options for steering feel, damper settings, SI-Drive settings, and more. The settings are configured through the 11.6-inch multimedia display.

Recaro Performance Design front seats ensure the occupants are securely supported during performance driving. The seats are trimmed with black Ultrasuede® with contrasting red stitching and the “Recaro” logo embossed on the seatbacks. The driver’s seat includes 8-way power adjustments. The performance seats are complemented by black Ultrasuede adorned throughout the interior.

Also exclusive to the GT trim level, 18-in aluminum alloy wheels in matte gray finish are paired with 245/40 R18 summer performance tires.

The GT comes standard with the Subaru Performance Transmission, EyeSight® Driver Assist Technology with Advanced Adaptive Cruise Control; Auto Vehicle Hold; Paddle-Shift Switches; SI-Drive; and Electronic Parking Brake.

Destination & Delivery is $1,020 and may vary in the following states: CT, HI, MA, ME, NH, NJ, NY, RI and VT. D&D is $1,170 for retailers in Alaska.