NEW YORK (April 15, 2025) – The New York International Auto Show is celebrating its 125th anniversary with a spectacular showcase of vintage, classic, and iconic vehicles that tell the story of America’s love affair with the automobile at the Jacob K. Javits Convention Center in Manhattan (April 18-27). For 125 years, the New York Auto Show has been more than just an exhibition—it has been a driving force behind automotive innovation and culture. As the first auto show in North America, it set the stage for the industry’s evolution, introducing groundbreaking technologies from the first mass-produced cars to the earliest electric vehicles over a century ago. Continue reading
ATLANTA (April 15, 2025) – The Porsche 911 Carrera GTS T-Hybrid is the winner of the Newsweek World’s Greatest Auto Disruptors 2025 Powertrain Disruptor of the Year award, which celebrates significant technological advances. The new “T-Hybrid” powertrain uses a small 1.9 kWh lithium ion battery to power two electric motors: one between the engine and transmission and the other in the single turbocharger. The powertrain eliminates the need for a starter motor, instead relying on the electric motor to start the engine. The so-called e-turbo does without a wastegate, converting excess pressure to energy that is sent back to the battery to help power the hybrid system. Continue reading
MARTORELL (April 14, 2025) – CUPRA KIRO joined forces with Marvel Studios’ Thunderbolts*, in cinemas May 2, to empower the team at the Miami E-Prix on 11-12 April. The team competed with a one-of-a-kind livery inspired by the upcoming film, accompanied by special activations during the race weekend. CUPRA also offered the first-ever test drive in the USA, ahead of its arrival in the market by the end of the decade.
“At CUPRA, we always seek the unconventional, and Formula E is no exception. For the Miami E-Prix, we were proud to bring Marvel Studios’ Thunderbolts* to the track. Just as CUPRA dares to break away from the ordinary, the Thunderbolts* are a team of antiheroes who defy traditional heroism. This collaboration empowered our CUPRA KIRO team for the race and brought our brand closer to U.S. challengers aiming to discover new driving emotions.”
– Ignasi Prieto, Chief Brand Officer of CUPRA
Merging the adrenaline of racing with the power of storytelling The CUPRA KIRO Formula-E cars hit the track in Miami on 11-12 of April with a one-of-a-kind livery, inspired by Thunderbolts*. Ahead of the movie’s theatrical release on May 2, CUPRA KIRO cars made an impression at the legendary Homestead-Miami Speedway for the 5th Round of the ABB FIA Formula E World Championship.
Fans attending the Miami E-Prix enjoyed exclusive activations as part of CUPRA’s collaboration with Marvel Studios’ Thunderbolts*. A look-alike cam searched the crowd to find those who most closely resemble Marvel’s Super Heroes during the pre-race.
Marvel also created a limited-edition comic featuring Formula E and CUPRA KIRO branding, limited to a print run of 5,000 copies, available during the race weekend. Finally, CUPRA KIRO blended both worlds through dynamic social media content.
First-ever CUPRA test drive in the USA At the first race of CUPRA KIRO in the USA, the brand invited selected media to discover the CUPRA universe ahead of its arrival in the market by the end of the decade. After an exclusive brand presentation, those selected media also had the opportunity to test-drive CUPRA models for the very first time in the USA and feel the emotion of driving the brand’s icon, the CUPRA Formentor, and its latest launch, the CUPRA Terramar.
ROSAMOND, Calif. (April 9, 2025) – The future is bright for America’s oldest permanent road course. Willow Springs International Raceway, which was listed for sale last summer by long-time owners the Huth family, has been purchased by an affiliate of CrossHarbor Capital Partners in collaboration with Singer Vehicle Design. Continue reading
STUTTGART (April 4, 2025) – The first Porsche 356 produced in Germany was completed on 6 April 1950, marking the beginning of an extraordinary success story. Over decades, Zuffenhausen became the center of Porsche sports car production. Engines, electric drives and the individualization of customer vehicles are also manufactured here. Continue reading
NEW YORK (April 3, 2025) – In an annex to a draft proposal released by the Trump Administration Wednesday afternoon, classic cars—defined as any automobile manufactured “at least 25 years prior to the year of the date of entry”—will be specifically excluded from a potential new 25% US car import tariff. This decision means the current 2.5% classic car tariff rate will remain. Continue reading
GAYDON, U.K. (April 3, 2025) – Bowmore® and Aston Martin have unveiled the second and final release in their groundbreaking ARC Series, Bowmore ARC-54. A pinnacle in the story of the partnership, this striking creation unites a truly rare 54-year-old whisky from Bowmore distillery with a remarkable handblown decanter inspired by the cutting-edge design of the ultimate hypercar, Aston Martin Valkyrie. Continue reading
ALCOA, Tenn. (April 2, 2025) – Updated exhausts have been developed for the Audi RS4 B7, BMW E36 and E90 M3 generations, and Mk4 Volkswagen Golf R32. Each delivers an enhanced exhaust sound while keeping that period correct look. Continue reading
