Category: Porsche (Page 17 of 24)

LOS ANGELES (April 18, 2023) – Porsche, one of the world’s most iconic car brands, marks its 75th anniversary with a once-in-a-lifetime collection of vehicles at the Petersen Automotive Museum. In collaboration with Porsche Cars North America, Inc. (PCNA) “We Are Porsche” opened to the public on April 16 and focuses on how influential figures in the U.S. helped transform Porsche from a builder of niche sports cars to a cultural phenomenon over the past 75 years. Continue reading

ATLANTA (April 17, 2023) – Porsche has upgraded the third generation of the Cayenne with comprehensive changes to the powertrain, chassis, design, and in-car technology. This has further extended not only on- and off-road performance, but also luxurious everyday comfort.Porsche has thoroughly refined its successful luxury SUV. The 2024 Cayenne debuts with a highly digitalized display and control interior concept, new chassis technology and innovative high-tech features. “It’s one of the most extensive product upgrades in the history of Porsche,” says Michael Schätzle, Vice-President Product Line Cayenne. High-definition HD Matrix Design LED headlights illuminate the road with a clear visual signature, an air quality system filters pollutants from the cabin, and for the first time in the Cayenne, an optional display for the front passenger can be ordered to stream videos during a trip – taking inspiration from the Taycan. With its extensively upgraded design and more powerful family of engines, the Cayenne emphasizes its ambition to be the most engaging car in its segment. Continue reading

ATLANTA (March 31, 2023) – The Porsche Experience Center Atlanta (PEC) officially opened its second driver development track on Thursday at an invite-only grand opening celebration. The milestone event at the headquarters of Porsche Cars North America, Inc. (PCNA) was celebrated by current and former Porsche racers, Porsche executives, local business leaders and officials from the cities of Atlanta and Hapeville. The track will open to the public on April 1. Continue reading

ATLANTA (February 28,2023) – The Classic community is growing and thriving in Porsche’s 75th year and as part of the festivities, the Porsche Classic Restoration Challenge is inviting U.S. Porsche dealerships to prove their classic chops by returning a favorite model from the 1950s to the 2000s to its former glory. Continue reading

STUTTGART, (January 26, 2023) – 75 years ago, on 8 June 1948, the 356 No. 1 Roadster became the first automobile bearing the name Porsche to receive its general operating permit – the birth of the sports car brand.

Porsche is now embarking on its anniversary year with the Porsche Vision 357 and a reference to the Porsche 356 – the dream of Ferry Porsche of a sports car. As an homage to this, the design study brings the monolithic form into the present day. Liberated from the regulations that apply for implementation as a series model, the Style Porsche Team manifests potential expressions of the future design philosophy: one example is the consistent enhancement of the light signature, which is both progressive and visionary in the way it points towards the future. The fundamental concept is reflective of the interplay between tradition and innovation: what would the dream of a sports car of Ferry Porsche might look like today? Continue reading

Preview
This three-day test at the Daytona International Speedway in the US state of Florida is used to set up the cars and to qualify for the 24-hour race. The endurance classic will be held from 28 to 29 January at the same venue. The new Porsche 911 GT3 R will also be showcased on an international stage at this event. Seven of the GT3 vehicles, based on the 992 generation of the 911, will tackle the American endurance classic. Continue reading

ATLANTA (January 9, 2023) – Porsche Cars North America, Inc. (PCNA) today announced that the Porsche Experience Center Atlanta (PEC) will open a second driver development track to the public on April 1. The second track, designed by Tilke, effectively doubles the length of the existing driver development course, offering 90 minute driving experiences in Porsche sports cars with one-on-one instruction from a Porsche Drive Coach. The new track can be driven on its own or in combination with the existing track and adds features inspired by some of the world’s best roads and racing turns. The project is a cornerstone of a multi-million dollar investment in further developing the headquarters campus of PCNA. Continue reading

It’s one of only 77 Porsche 911 GT2-based racing cars that Porsche Motorsport offered up as a “birthday present,” paying homage to the “Moby Dick” 935 of 1978. This one features exposed carbon fiber bodywork and has been carefully stored in as-new condition, with only 49 kilometres on the clock. Bidding has been active and currently sits at ^€325,000 with six days left. It’s in Oegstgeest, South Holland, Netherlands and can be found on Collecting Cars.

STUTTGART (January 9, 2023) – Today, the Porsche crest is one of the most popular trademarks in the world. Since 1952, it has adorned every sports car from Zuffenhausen. But how did the idea for it come about? The traces lead back to New York City in the early 1950s.

Now a familiar symbol the world over, the sports car manufacturer’s coat of arms first adorns a Porsche in 1952. Inspired by the Stuttgart city seal, the coat of arms features a rearing horse in the center and is framed by the contours of a golden shield. The city name above is flanked by the state colors – red and black – and stylized antlers, which come from the Württemberg-Hohenzollern coat of arms. Above everything else, the Porsche lettering acts as a protective roof.

Less well known is how the quality seal came about. The hood of every Zuffenhausen sports car has featured the Porsche lettering since 1948. The idea of applying a genuine trademark to the 356 doesn’t come to fruition for another three years. In March 1951, Porsche and Ottomar Domnick, a Stuttgart doctor and original Porsche customer, approach German art academies with a design competition and the chance to win 1,000 deutsche mark. But none of the designs win them over. The idea then gains traction in New York City, far from the sports car manufacturer.

Max Hoffman gives the final push
It’s ultimately Austrian-born Max Hoffman, the owner of the Hoffman Motor Company, who gives the final push. Hoffman specializes in the import of European sports cars and has already made a name for himself in the automotive industry. Whatever he presents in his showroom, which was designed by top architect Frank Lloyd Wright, usually develops into the next big thing on American roads.

Shortly after importing the first Porsche 356 to the US, he wins an award for the most interesting car at Concours d’Élégance in Watkins Glen, New York. But the aesthete sees more potential in the winning vehicle. At a business dinner with Ferry Porsche in New York in late 1951, the importer puts the topic back on the agenda: a quality seal needs to be developed that’s visually appealing – a symbol that creates even more identity.

His plea sets the wheels in motion. On December 27, 1951, Ferry Porsche writes down the following: “Steering wheel hub featuring ‘Porsche’ and the Stuttgart coat of arms or something similar.” Back in Germany, he commissions Porsche designer Franz Xaver Reimspieß to design a trademark that symbolically reflects the company’s roots as well as the quality and dynamism of the products.

Fifth stage of evolution
The result lives on today. In 1952, the coat of arms debuts on the steering wheel hub of the 356, before adorning the hood of a Porsche starting in 1954 and the hubcaps as of 1959. Now in its fifth stage of evolution, the coat of arms has undergone minor revisions to keep it contemporary, but has never lost its essence.

^$20,250 – 22,500

Another transaxle Porsche, also a 924, that deserves a collector’s eye is the one-year only (in the U.S.) 924 S. Instead of the 2.0-liter VW-based motor of the earlier cars it featured a defined version of the M44/40 from its stablemate, the 944. This meant performance not only on par with the Turbo cars (along with the reliability that benefits normally aspirated cars), but because of lighter weight and a sleeker body, it kept pace with the 944 at an entry-level cost. With nearly 9,000 produced in MY 1987, they’re not particularly rare, but they don’t often come to market. This has made for a steady increase in value in the last several years and there’s no reason the think that won’t continue.