WOODCLIFF LAKE, N.J. (April 8, 2024) – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2024. MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the ninth running of the legendary MINI owners rally held every other summer since 2006. MINI USA has also declared the theme for this summer’s event as “Camp MINI”, which promises to bring MINI owners together in a big way to deliver stunning natural sights and foster new friendships along the western route. Continue reading
MUNICH (April 1, 2024) – Commitment to a brand can be expressed in a variety of ways. MINI fans and customers can also underline this outside of their own vehicle in everyday life: with the new MINI Lifestyle Collection 2024, they are always and everywhere connected with their favorite brand. The collection combines brand-typical style and functionality. Graphic details of the MINI Cooper design characterise the new MINI lifestyle products. A high proportion of reclaimed materials characterises the responsible production of the new product line. For example, production waste is collected and reclaimed in the same way as nylon and PET. Continue reading
WOODCLIFF LAKE, N.J. (March 26, 2024) – On the eve of the 2024 New York International Auto Show and just days after MINI’s 22nd birthday in the U.S., MINI USA makes the North American debut of the new, next-generation 2025 MINI Cooper S 2-door in an unconventional way. Continue reading
MUNICH (February 7, 2024) – Within the new model family, MINI designates the performance levels of its petrol engines for the MINI Cooper using the letter C and for the performance-enhanced model using the letter S. The attractive powertrain portfolio of the new three-door MINI is thus complemented by two efficient petrol engines with a choice of three or four cylinders. The brand’s iconic go-kart feeling is brought to the road in the new generation MINI. The MINI Cooper’s minimalist design is a combination of traditional brand values and impressive clarity. Continue reading
WOODCLIFF LAKE, NJ, (January 5, 2024) – MINI USA today unveiled the official route for MINI TAKES THE STATES (MTTS) 2024. The iconic MINI owner rally commences its journey from Albuquerque, N.M., on July 13, heading north to Seattle, Wash., concluding with a Rally Finale on Sunday evening, July 21. The on-road adventure will traverse five states and nine cities with participants cruising through diverse landscapes including the desert plains of New Mexico and the mountainous forests of Washington state. Continue reading
MUNICH (December 5, 2023) – With 218 electrically generated hp (160 kW) and 330 Newton meters of maximum torque, the MINI Cooper SE (electricity consumption combined: 14.7 – 14.1 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km) is way out in front with zero emissions, especially with its ability to sprint from 0 to 100 km/h in 6.7 seconds. The high-voltage battery installed in the MINI Cooper SE with an energy content of 54.2 kWh enables a range of up to 402 kilometers as determined in the WLTP test cycle. To give your MINI a particularly sporty look it can be ordered in John Cooper Works Trim. With many details the equipment variant emphasizes the brand’s motorsport genes – achieved through numerous racing successes, including three victories at the Monte Carlo Rally in the 1960s. Continue reading
RICHMOND HILL, ON/CALGARY, AB (July 10, 2023) – In mid-April, MINI announced that the one millionth example of the current generation MINI had rolled off the production line. On Wednesday, June 28th that vehicle was delivered to Steve and Kerry Lockhart who are now part of the MINI family.
The one millionth MINI of the current generation is an all-electric MINI Cooper SE built at Plant Oxford in the United Kingdom. Fittingly, the tradition-rich British plant is celebrating its 110th anniversary this year. Continue reading
MUNICH (May 18, 2023) ― The performance-enhanced MINI John Cooper Works models have always been the brand’s top athletes and maximize that brand-typical go-kart feeling. The MINI John Cooper Works 1to6 Edition (combined fuel consumption: 7.1 — 6.8 l/100 km; combined CO2 emissions: 162 — 156 g/km in accordance with WLTP), limited to 999 units worldwide, accentuates the powerful sportiness of the drivetrain in a particularly authentic way. Continue reading
MUNICH (May 3, 2023) – The next generation of the MINI family is now being launched with the MINI Cooper Electric. The new edition of the iconic MINI 3-door is geared towards electric driving fun and is available at two power levels. With its thrillingly agile drive, the MINI Cooper Electric stands for locally emission-free premium mobility of the future. Continue reading
MUNICH (April 10,2023) – Spike, the canine friend of the MINI brand, is reimagined and brought to life in the digital world. Inspired by the look of an English Bulldog, he guides you through the operating concept of the future MINI model family. In his role as MINI Intelligent Personal Assistant, he provides various forms of support. Spike makes his first major appearance at the Auto Shanghai international trade fair (18-27 April, 2023) in China.
There, the reimagined four-legged friend will become an art toy welcoming visitors to the MINI stand as a large-format sculpture. Art toys are independent works of art that combine elements of toys and sculptures in the style of urban pop culture. Spike will also be appearing as an active protagonist in the cockpit of the new MINI Concept Aceman. The new Spike mode sets the perfect stage for the digital companion, who is presenting to the public for the first time on the circular OLED central display and dashboard. MINI will enable comprehensive insights into the digital world of the new model family and Spike’s diverse functions in the further course of 2023.
Spike has been accompanying this British premium brand’s success story since the modern MINI debuted in 2001. The bulldog, with its compact and powerful stature, British heritage and likeable nature was considered the perfect animal equivalent of the MINI even at the time. “MINI will always be synonymous with emotions and remarkable experiences,” said Oliver Heilmer, Head of MINI Design. “That’s why we are now taking Spike into the future as a digital character. And he is not just a design experiment – he is becoming a characterful companion for the user experience.”
For the MINI community, the MINI Design Team developed Spike from an initial sketch to a versatile companion that draws attention beyond just the vehicle; he has already been staged as an art toy as part of the world premiere of the MINI Concept Aceman. Wherever Spike appears, he delivers unexpected experiences and exciting encounters.
The launch of the brand’s new model family strengthens the vehicle’s connection with drivers’ individual lifestyles. This emotional connection between person and automobile is invigorated by a digital character that Spike embodies in his very own personable way.
