Category: MINI (Page 2 of 4)

WOODCLIFF LAKE, N.J. (August 27, 2024) – MINI USA welcomes the new, all-electric MINI Countryman SE ALL4 on U.S. shores as the brand celebrates 65 years since the first MINI Mark I rolled off the production line in 1959. A testament to the evolution of MINI’s spirited automotive innovation since then, the MINI Countryman SE ALL4 marks the company’s exciting era of electrification in MINI’s future. As the all-electric version of MINI’s first-ever SUV, this versatile addition to the new MINI Family boasts an intelligent all-wheel drive system, extended driving assistance functions, partially automated Level 2 driving and an electric range of up to 212 miles. Continue reading

MUNICH (August 26, 2024) – On August 26th, 2024, MINI celebrates a significant milestone – 65 years of pioneering design and exhilarating performance. Since its inception in 1959, MINI has captured the hearts of drivers around the world with its unique blend of style, agility, and innovation. This landmark year is particularly special as MINI introduces an all-new lineup, featuring the beloved MINI Cooper, the versatile MINI Countryman, and the bold MINI Aceman. These new models represent the next chapter in MINI’s storied history, combining cutting-edge technology with the classic driving excitement that MINI is known for. Continue reading

MUNICH (August 20, 2024) – Known for their exhilarating performance and racing heritage, the new John Cooper Works lineup will feature both petrol-powered and all-electric versions, marking a new chapter in the evolution of MINI. Continue reading

MUNICH (July 25, 2025) – The MINI Cooper S in the John Cooper Works Trim cites the brand’s racing history through an individual front and rear design. Equipped with a powerful four-cylinder gasoline engine and a suspension and damping system tailored to agile handling, the iconic three-door MINI model stands for maximum driving pleasure. Continue reading

WOODCLIFF LAKE, N.J. (July 13, 2024) – As MINI owners from across the United States get ready to hit the road for the biennial MINI TAKES THE STATES owners rally, MINI USA is bringing the new MINI Cooper and MINI Cooper S 4-door along for the ride, with their North American debut happening at the Rise & Rally kickoff event at Balloon Fiesta Park in Albuquerque, New Mexico. Embodying the brand’s signature fun-to-drive character, with more space and functionality, the MINI Cooper S 4-door will then join the thousands of MINI owners along the route from Albuquerque, N.M., all the way to Seattle, Wash. Continue reading

NÜRBURG (May 19, 2024) – MINI enthusiasts and motorsport fans are eagerly awaiting the debut of the highly anticipated New MINI John Cooper Works. It is set to make its first appearance at this year’s 24 Hours of Nürburgring, one of the toughest endurance races in the world, challenging drivers and teams to conquer the iconic Nürburgring-Nordschleife over a grueling, day-long battle of speed, skill, and reliability. Continue reading

MUNICH (May 13, 2024) – MINI is thrilled to unveil its latest innovation, MINI Mixed Reality, merging the virtual and real worlds. With MINI Mixed Reality, drivers can immerse themselves in a unique journey through the MINI universe while behind the wheel of a MINI, all through the power of virtual reality. Continue reading

MUNICH (April 24, 2024) – Creative use of space – reinterpreted: MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive. The result is a contemporary interpretation of classic Mini inventor Sir Alec Issigonis’ underlying vision: maximum utilization of space with a minimum footprint combined with a modern drive concept. The progressive design of the new MINI Aceman provides space for five comfortable seats within a vehicle length of just over four metres. MINI draws on innovative technologies to enhance the interior with an immersive digital user experience, while the MINI Aceman’s all-electric drive gives a fresh boost to the characteristic MINI go-kart feeling. Combined with modern assistance systems and hallmark design, traditional brand values pave the way for an all-electric MINI future. Continue reading

WOODCLIFF LAKE, N.J. (April 11, 2024) – MINI USA announces the all-new next generation 2025 MINI Countryman S ALL4 is making its North American Debut in a unique way, hitting the road to be revealed at 96 MINI dealers across the United States. Continue reading