MUNICH (August 20, 2024) – Known for their exhilarating performance and racing heritage, the new John Cooper Works lineup will feature both petrol-powered and all-electric versions, marking a new chapter in the evolution of MINI. Continue reading
Category: MINI (Page 2 of 4)
MUNICH (July 25, 2025) – The MINI Cooper S in the John Cooper Works Trim cites the brand’s racing history through an individual front and rear design. Equipped with a powerful four-cylinder gasoline engine and a suspension and damping system tailored to agile handling, the iconic three-door MINI model stands for maximum driving pleasure. Continue reading
WOODCLIFF LAKE, N.J. (July 13, 2024) – As MINI owners from across the United States get ready to hit the road for the biennial MINI TAKES THE STATES owners rally, MINI USA is bringing the new MINI Cooper and MINI Cooper S 4-door along for the ride, with their North American debut happening at the Rise & Rally kickoff event at Balloon Fiesta Park in Albuquerque, New Mexico. Embodying the brand’s signature fun-to-drive character, with more space and functionality, the MINI Cooper S 4-door will then join the thousands of MINI owners along the route from Albuquerque, N.M., all the way to Seattle, Wash. Continue reading
WOODCLIFF LAKE, N.J. (June 12, 2024) – A few months after the launch of the new MINI Cooper 2 Door, the MINI Cooper 4-door is now joining the new MINI family. The MINI Cooper 4-door is characterized by the brand’s signature driving fun, with more space, and functionality. These attributes make the five-seater truly unique in its segment, added with its unique design – a combination of tradition and modern, purist styling – and innovative assistance systems. Continue reading
NÜRBURG (May 19, 2024) – MINI enthusiasts and motorsport fans are eagerly awaiting the debut of the highly anticipated New MINI John Cooper Works. It is set to make its first appearance at this year’s 24 Hours of Nürburgring, one of the toughest endurance races in the world, challenging drivers and teams to conquer the iconic Nürburgring-Nordschleife over a grueling, day-long battle of speed, skill, and reliability. Continue reading
MUNICH (May 13, 2024) – MINI is thrilled to unveil its latest innovation, MINI Mixed Reality, merging the virtual and real worlds. With MINI Mixed Reality, drivers can immerse themselves in a unique journey through the MINI universe while behind the wheel of a MINI, all through the power of virtual reality. Continue reading
MUNICH (April 24, 2024) – Creative use of space – reinterpreted: MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive. The result is a contemporary interpretation of classic Mini inventor Sir Alec Issigonis’ underlying vision: maximum utilization of space with a minimum footprint combined with a modern drive concept. The progressive design of the new MINI Aceman provides space for five comfortable seats within a vehicle length of just over four metres. MINI draws on innovative technologies to enhance the interior with an immersive digital user experience, while the MINI Aceman’s all-electric drive gives a fresh boost to the characteristic MINI go-kart feeling. Combined with modern assistance systems and hallmark design, traditional brand values pave the way for an all-electric MINI future. Continue reading
WOODCLIFF LAKE, N.J. (April 11, 2024) – MINI USA announces the all-new next generation 2025 MINI Countryman S ALL4 is making its North American Debut in a unique way, hitting the road to be revealed at 96 MINI dealers across the United States. Continue reading
WOODCLIFF LAKE, N.J. (April 8, 2024) – MINI USA has officially opened the registration site for MINI TAKES THE STATES (MTTS) 2024. MINI owners looking to register can visit www.minitakesthestates.com to secure their spot on the ninth running of the legendary MINI owners rally held every other summer since 2006. MINI USA has also declared the theme for this summer’s event as “Camp MINI”, which promises to bring MINI owners together in a big way to deliver stunning natural sights and foster new friendships along the western route. Continue reading
MUNICH (April 1, 2024) – Commitment to a brand can be expressed in a variety of ways. MINI fans and customers can also underline this outside of their own vehicle in everyday life: with the new MINI Lifestyle Collection 2024, they are always and everywhere connected with their favorite brand. The collection combines brand-typical style and functionality. Graphic details of the MINI Cooper design characterise the new MINI lifestyle products. A high proportion of reclaimed materials characterises the responsible production of the new product line. For example, production waste is collected and reclaimed in the same way as nylon and PET. Continue reading