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WOODCLIFF LAKE, N.J. (February 20, 2025) – MINI USA is bringing back the Oxford Edition for the 2025 model year MINI lineup. As the automotive landscape evolves, MINI is proud to lead the charge in a small car renaissance, proving that premium design and innovative features can come in a compact, city-friendly package. Continue reading
Ben Coombs’ ‘Mini6000’ trip saw him drive the self-prepared classic Mini out of a shipping container in Montevideo in Uruguay passing first through the Argentinian central plains to reach Ojos del Salado, the world’s tallest volcano in Chile’s Atacama Desert. Despite having previously traveled the length of the Americas in a TVR Chimera and crossing Africa in a Porsche 944, ‘Mini6000’ was arguably his most challenging adventure to date. Continue reading
WOODCLIFF, N.J. (December 12, 2024) – MINI USA and Pantone teamed up to celebrate color and design at this year’s Pantone Color of the Year 2025 launch event in New York City on December 5. The all-new 2025 MINI Cooper Convertible, which arrives at dealers in January 2025, was featured at the highly anticipated annual event in PANTONE 17-1230 Mocha Mousse, the Pantone Color of the Year 2025. MINI USA and Pantone—the global authority on color— are a perfect match for collaboration, with MINI’s legacy for offering a dynamic and bold color palette across the full model line up. While the MINI Convertible donned in the Pantone Color of the Year 2025 was a big hit at the event, this was a one time celebration of color and Mocha Mousse will not be offered on any MINI models in the future. Continue reading
WOODCLIFF LAKE, N.J. (November 11, 2024) – The New MINI Family is the most significant product investment in MINI’s history since the first Mini rolled off the line in 1959. Over the last 14 months, MINI has introduced a full range of new models, that when complete by end of 2025, will represent a total of 11 new models available in the U.S. market. Continue reading
MUNICH (October 22, 2024) – MINI announces the all-new MINI John Cooper Works 2 Door and MINI John Cooper Works Convertible, topping off the most significant model line renewal in the brand’s 65-year history. With impressive driving characteristics and legendary go-kart feeling, the new top-performance models from MINI continue the legacy of racing legend John Cooper. Continue reading
MUNICH (October 14, 2024) – Just in time for the Paris Motor Show from 14 October to 20 October, MINI is presenting two new top models. Both the MINI John Cooper Works Electric with up to 190 kW / 258 hp and the MINI John Cooper Works Aceman with also up to 190 kW / 258 hp and top acceleration and top speed figures underline the claim to leadership in their vehicle class. The vehicle architecture of the all-electric MINI models is perfectly suited to the consistently performance-oriented characteristics of the John Cooper Works models. The MINI 3 door sprints from 0 to 100 km/h in just 5.9 seconds, while the MINI John Cooper Works Aceman reaches 100 km/h from a standing start in 6.4 seconds. Both models have a top speed of 200 km/h and a system torque of 350 Nm. The high-voltage batteries, each with an energy content of 54.2 kWh (gross), provide the MINI John Cooper Works Electric with a range of up to 371 kilometers determined in the WLTP test cycle and up to 355 kilometers for the MINI John Cooper Works Aceman. Continue reading
MUNICH (October 8, 2024) – The new generation of the MINI Convertibles rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible models that perfectly embodies the brand’s openness. “Always Open” – this traditional claim of the MINI Convertibles aptly describes the model’s philosophy. The folding roof opens fully automatically in just 18 seconds, allowing the driver to always enjoy the breeze and sunshine. Whether in the city, on country roads or on the highway, the MINI Convertibles offers pure freedom and unmistakable driving pleasure. Continue reading
MUNICH (September 24, 2024) – With compact proportions and an efficient three-cylinder gasoline engine, the MINI Cooper C brings a dynamic go-kart feeling to the road. The modern design with clear body surfaces and distinctive front grille transfers the brand’s tradition into the present day. The minimalistic interior design combines clear forms with generous space and a new central instrument. Continue reading
MUNICH (September 23, 2024) – Developing color and material schemes is an independent discipline within the MINI Design Studio. The interplay of newly developed patterns, colors, small design details and the use of innovative materials creates a particularly harmonious, homey ambience in the new MINI model interiors. Drawing inspiration from fashion, art, architecture and modern furniture design, completely new design worlds, still maintaining links to the rich tradition of iconic MINI design, emerge. Continue reading
GOODWOOD, U.K. (August 30, 2024) – MINI will celebrate its 65th anniversary at the Goodwood Revival 2024, with a brand space dedicated to the swinging sixties and all-new MINI Aceman. Continue reading
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