
At CES 2024, Mercedes-Benz is showcasing a raft of developments that define its vision for the hyper-personalized user experience of the future – in-car and beyond. Headlining those is the new integrated MBUX Virtual Assistant. It uses advanced software and generative AI to create an even more natural and intuitive relationship with the car, with proactive support that makes the customer’s life more convenient. This game-changing development takes the ‘Hey Mercedes’ voice assistant into a whole new visual dimension with Unity’s high-resolution game-engine graphics. Running on the Mercedes-Benz Operating System (MB.OS) developed in-house, its rollout starts with the vehicles on the forthcoming MMA platform (Mercedes-Benz Modular Architecture). The Concept CLA Class, which celebrates its North American premiere at CES 2024, is based on this platform and likewise provides a preview of MB.OS. Continue reading