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Category: Mercedes-Benz (Page 1 of 12)

Mercedes-Benz MBUX Voice Assistant and AI-driven Knowledge Enable Human-like Conversations

Mercedes-Benz is further leveraging the power of artificial intelligence (AI) to expand the capabilities of its MBUX Voice Assistant with a new general knowledge function1. Using AI, the MBUX Voice Assistant can now provide up-to-date answers to knowledge-based questions by initiating a Microsoft Bing search. It then creates natural language responses using ChatGPT through Microsoft Azure OpenAI Service. Last year, Mercedes-Benz was one of the first automakers to introduce ChatGPT as a U.S. beta program and is now bringing this functionality into series production vehicles for the first time. Continue reading

Mercedes-Benz opens new MANUFAKTUR Studio and expands MANUFAKTUR range

ATLANTA (December 5, 2024) – ”Made in Sindelfingen” is a traditional seal of quality for Mercedes-Benz customers. It refers to where top-of-the-range models such as the S-Class, which stand for precision and exclusivity, are produced in the ultra-modern Factory 56. However, Sindelfingen is not only the birthplace of the S-Class, it is also the home of MANUFAKTUR – the cross-brand individualization and personalization program of Mercedes-Benz. Here, specialized employees contribute their expertise in upholstery finishing, interior fittings, fabrication and special paintwork for customization of top-end vehicles. With the strategic further development of the MANUFAKTUR program, Mercedes-Benz continues the tradition of impeccable craftsmanship and enhances the role of Sindelfingen as a top-end vehicle manufacturing location. Continue reading

Pope Francis Receives first Electric “Popemobile” from Mercedes-Benz

VATICAN CITY (December 4, 2024) – Mercedes-Benz has supplied cars to the Vatican for 94 years, and for the past 45 years, the Pope has been using the renowned “Popemobiles” based on the Mercedes-Benz G-Class. Now, for the first time, the Popemobile from Mercedes-Benz is going all-electric. Mercedes-Benz CEO Ola Källenius and the team members involved personally handed over a handmade unique vehicle based on the new electric G-Class to Pope Francis in the Vatican today. Continue reading

Mercedes-Benz Provides Exclusive Insights into Research and Future Technologies

STUTTGART (November 25, 2024) – Pioneering spirit has been part of Mercedes-Benz DNA for almost 140 years. Through countless innovations, the inventor of the automobile and technology innovator has continuously paved the way for the development of individual mobility. The VISION EQXX technology program has already provided a clear preview of efficiency in the forthcoming electric and digital age. However, the journey into the future continues. Mercedes-Benz is constantly researching new technologies to shape the mobility of tomorrow. The company is providing exclusive insights into ongoing research activities aimed at automotive progress far beyond the current period of transformation – innovations for a completely new era of mobility. This includes the development of groundbreaking technologies for better quality of life and road safety, for more climate protection and resource conservation, and for more digital experiences that are hyper-personalized and extend far beyond the vehicle. Continue reading

Mercedes-Benz E-Class Named Motor Trend’s 2025 Car of the Year

ATLANTA (November 20, 2024) – Mercedes-Benz USA today announced that the all-new Mercedes-Benz E-Class is the winner of MotorTrend’s 2025 Car of the Year award. The new E-Class, available in both Sedan and All-Terrain body styles, combines timeless elegance and luxurious appointments with modern design and innovation. The Mercedes-Benz E-Class has long set the benchmark in the midsize luxury segment, earning this prestigious honor from MotorTrend in 1996, 2021 and once again today. Continue reading

A Preview of the Mercedes‑Benz CLA

In a first drive, Mercedes‑Benz CEO Ola Källenius gives detailed insights into the next generation CLA at the Mercedes-Benz test facility in Immendingen, Germany. In a previous video, the Mercedes‑Benz boss tested the all-electric G 580 with EQ Technology in Austria and Sweden to give viewers a glimpse of what future products with the three-pointed star will offer. After the trip up Schöckl mountain last year, Ola reunites with host Sarah Harman to reveal more details about the upcoming CLA ahead of its world premiere in 2025. Continue reading

Mercedes-Benz USA Celebrates 130 Years in Motorsports with Second Race Day Experience

AUSTIN, Texas (October 23, 2024) – Continuing the celebration of 130 years in motorsports, Mercedes-Benz USA (MBUSA) hosted an exciting two-day Race Day experience in downtown Austin, Texas during the 2024 United States Grand Prix weekend. The iconic Jo’s Coffee on South Congress Avenue was transformed into a vibrant pit stop, drawing in F1 enthusiasts, customers, and special guests, including notable attendees like local DJ Confucius Jones and Mercedes-Benz brand ambassadors Jessica Hart & James Kirkham. This Race Day experience follows the successful launch of the inaugural Race Day watch party at Mercedes-Benz Stadium in Atlanta during the 2024 Canadian Grand Prix, continuing MBUSA’s commitment to engaging fans in exciting ways. Continue reading

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