Category: Lexus (Page 1 of 2)

PLANO, Texas and MIAMI, Fla. (December 4, 2024) – Today, Lexus unveils Liminal Cycles, a multisensory and responsive installation created in collaboration with Bratislava-based research and design studio Crafting Plastics. Presented in partnership with the Institute of Contemporary Art, Miami (ICA Miami), the installation embodies Lexus’ exploration of material innovation, responsive technology and personalization, drawing inspiration from the Lexus LF-ZC (Lexus Future Zero Catalyst) Battery Electric Vehicle (BEV) concept car. Continue reading

PLANO, Texas (November 8, 2024) – On the eve of the Los Angeles premiere of Universal Pictures’ spectacular new cinematic event, “Wicked,” Lexus is pulling back the curtain on two character-themed wrapped vehicles inspired by the film’s iconic witches of Oz. The striking Elphaba TX and elegant Glinda TX each embody their namesake’s unique personalities while offering expansive third-row seating, enchanting technology, and magically spacious cargo.

The “Wicked” vehicles will make their world debut on the premiere’s green carpet of the legendary Dorothy Chandler Pavilion on Saturday, Nov. 9. Universal Pictures’ “Wicked” soars into theaters November 22, 2024. Continue reading

PLANO, Texas (Oct. 21, 2024) – “Wicked” fans, get ready to “Experience OZmazing.”  Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theaters this holiday season, and Lexus is along for the ride. Today, Lexus partners with Universal’s “Wicked,” debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2024 Lexus TX. Continue reading

PEBBLE BEACH, Calif. (August 13, 2024) – With the bustling energy of Monterey Car Week as a backdrop, Lexus celebrates its 35-year heritage at the brand’s Pebble Beach activation space (Pebble Beach Golf Links®, 3rd Fairway – off Palmero Way) with iconic vehicles on display and a look into the future. From the 1990 Lexus LS 400 that launched the brand, to its most recent future concepts (LF-ZC and LF-ZL) that debuted at the inaugural Japan Mobility Show 2023, attendees will experience the evolution of Lexus over time. Continue reading

MILAN (April 15, 2024) – Lexus has unveiled its installation Time at the world’s largest design event, Milan Design Week, in Milan, Italy. Located in Art Point and Art Garden at the Superstudio Più in the Tortona design district, a hub for global creative convergence, the exhibit is open until April 21, 2024. Continue reading

PLANO, Texas (August 15, 2023) – The LC 500 Inspiration Series makes a roaring return, bringing back its iconic and elegant styling for the new model year. Building on the flagship coupe and convertible, the 2024 Lexus LC 500 Inspiration Series showcases a unique aesthetic that thoughtfully blends design with performance, including front bumper canards and a coupe-exclusive carbon fiber fixed rear wing spoiler. Continue reading

PLANO, Texas (May 17, 2023) – The 2024 LC 500 and LC 500h showcase updated technology and convenience features highlighted by Lexus Interface displayed on a standard 12.3-inch touchscreen. A new interior color (Dark Rose) and two exterior colors (Ultrasonic Blue Mica 2.0 and Copper Crest) are now available, and all models come equipped with Lexus Safety System+ 2.5. Continue reading