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Category: Lexus

Lexus Unveils a “Wicked” Pair of Rides

PLANO, Texas (November 8, 2024) – On the eve of the Los Angeles premiere of Universal Pictures’ spectacular new cinematic event, “Wicked,” Lexus is pulling back the curtain on two character-themed wrapped vehicles inspired by the film’s iconic witches of Oz. The striking Elphaba TX and elegant Glinda TX each embody their namesake’s unique personalities while offering expansive third-row seating, enchanting technology, and magically spacious cargo.

The “Wicked” vehicles will make their world debut on the premiere’s green carpet of the legendary Dorothy Chandler Pavilion on Saturday, Nov. 9. Universal Pictures’ “Wicked” soars into theaters November 22, 2024. Continue reading

Lexus and Universal Pictures’ Join Forces to Promote “Wicked” with “Experience OZmazing”

PLANO, Texas (Oct. 21, 2024) – “Wicked” fans, get ready to “Experience OZmazing.”  Universal Pictures’ spectacular new cinematic event, “Wicked,” based on the beloved Broadway musical phenomenon about the untold story of the witches of Oz, soars into theaters this holiday season, and Lexus is along for the ride. Today, Lexus partners with Universal’s “Wicked,” debuting a 360-degree marketing campaign with a co-branded, 30-second custom spot featuring the 2024 Lexus TX. Continue reading

Lexus Future Concepts Make North American Debuts at Monterey Car Week 2024

PEBBLE BEACH, Calif. (August 13, 2024) – With the bustling energy of Monterey Car Week as a backdrop, Lexus celebrates its 35-year heritage at the brand’s Pebble Beach activation space (Pebble Beach Golf Links®, 3rd Fairway – off Palmero Way) with iconic vehicles on display and a look into the future. From the 1990 Lexus LS 400 that launched the brand, to its most recent future concepts (LF-ZC and LF-ZL) that debuted at the inaugural Japan Mobility Show 2023, attendees will experience the evolution of Lexus over time. Continue reading

Lexus & Amazon Music present “Destination .Paak – The Lexus GX Remix”

PLANO, Texas (June 21, 2024) – In celebration of World Music Day, Lexus and Amazon Music have teamed up with 8x Grammy Award winning artist Anderson .Paak to launch a new campaign, “Destination .Paak – The Lexus GX Remix.” Designed to empower fans to get outdoors and enjoy what life has to offer, the campaign includes an exclusive Anderson .Paak remix and music video featuring the all-new 2024 Lexus GX, as well as behind-the-scenes interviews and interactive content with the award-winning artist. “Destination .Paak – The Lexus GX Remix” is available on destinationPaak.com beginning today. Continue reading

Lexus LC 500 Inspiration Series Returns for 2024

PLANO, Texas (August 15, 2023) – The LC 500 Inspiration Series makes a roaring return, bringing back its iconic and elegant styling for the new model year. Building on the flagship coupe and convertible, the 2024 Lexus LC 500 Inspiration Series showcases a unique aesthetic that thoughtfully blends design with performance, including front bumper canards and a coupe-exclusive carbon fiber fixed rear wing spoiler. Continue reading

IN THE NEWS: Lexus RC and RC F

For 2023, the RC and RC F interior have been updated to accentuate premium coupe elegance. With an updated available 10.3-inch (standard 8-inch) touchscreen multimedia display and updated interior touches to the instrument panels, glove box and side registers, the RC line continues its luxury sports coupe prowess. Continue reading

23 FOR 23 UNDER 23: 1992 – 2000 Lexus SC400

$18,950 – 22,000
Collector status: buy and hold

When Toyota launched its upscale brand in 1990 with the Lexus LS400, there was no doubt it would put a dent in the European’s dominance in the North American luxury car market. Refined appointments and exquisite build quality met Japanese reliability and it was an immediate success with both the public and the press.

Lexus followed it up a year later (as a 1992 model year in the U.S.) with a two-door coupé, the SC400 (and later the I-6 SC300), and it too went on to high accolades, including Motor Trend’s Import Car of the year and Car and Driver’s 10 Best for several years running.

While they had never lost their ’90s appeal or popularity, the SC400 didn’t catch the attention of collectors in the following decades. A quality SC with around 50,000 miles could be had for well under $10,000 ten years ago. But that’s changing. There’s a renewed appreciation for its elegant yet sporty styling—largely driven by children of the ’90s—but also a keener interest in Japanese cars generally, and in particular, those with more sports or grand touring intentions. Even though the automatic-only SC400 would not nor should not be called a sports car along the lines of its progeny, the LC500, they were—and remain—a comfortable, capable means of enjoying the B-roads.

As with any collectible, mileage sets value, but there are enough lower mileage (under 50,000) examples still inside of $23,000. But perhaps not for long.

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