where people and cars meet
SANT’AGATA BOLOGNESE (October 3, 2023) – This year Sicily set the stage for Lamborghini Esperienza Giro, where clients from across Europe embarked on an unforgettable journey through vibrant and unique landscapes and breathtaking historical locations. Over four captivating days, clients delved into Sicilian culture and history, from ancient Greek temples to Roman sites, while driving on winding coastal roads facing beautiful crystal waters. Continue reading
Sant’Agata Bolognese/Budapest (September 29, 2023) – Automobili Lamborghini has officially opened its first showroom in Budapest. Owned and operated by Porsche Inter Auto Hungaria, it is designed in line with Lamborghini’s signature corporate identity, underscoring the brand’s commitment to Hungary. Continue reading
SANT’AGATA BOLOGNESE (September 20, 2023) – The Lamborghini Revuelto[1], the company’s all-new hybrid V12 super sports car, has already captured the popular imagination with its combination of design, innovative technology and high performance. Now Automobili Lamborghini celebrates the arrival of the new car by involving one of the world’s greatest photographers, Anton Corbijn.
In a series of exclusive images, the Dutch artist has applied his incomparable eye to the Revuelto’s stunning yet highly efficient form. During a shoot spread over two days in the Dolomite mountains, Corbijn channelled 50 years of experience and vision into a subject he’s less well-known for: an automobile. “Some people call me a music photographer but I’m really not,” he says. “In any case I like to go beyond the area that I’m known for.”
For anyone interested in music, photography or the graphic arts, Anton Corbijn really needs little introduction. Born in the Netherlands in 1955, he is one of the great artists of our time – a photographer, film maker and creative director. He began his career as a music photographer in his homeland before relocating to London in the late Seventies.
Over the last decades, he honed his signature style to such an extent that his work became immediately recognisable. Corbijn is responsible for some of the defining images of artists such as David Bowie, Miles Davis, Joy Division, Gerhard Richter, Marlene Dumas, Bruce Springsteen, Tom Waits, and countless others. But more even than that, he helped establish an entire visual and creative direction for two of the biggest bands in music history, Depeche Mode and U2.
The cover artwork for the latter’s albums The Joshua Tree (1987) and Achtung Baby (1991) are among the most revered of all time, stunning visual representations of the music within. Corbijn is currently working with Depeche Mode on the band’s 2023 world tour. He has also directed a handful of award-winning films, including Control (2007), The American (2010), which starred George Clooney, and A Most Wanted Man (2014) with Philip Seymour Hoffman.
“People say that I have a style, but I always think that style is defined by your inability to do it any other way,” Corbijn says. “I didn’t have an education in photography so I’m just making do with what I have. Technique is low on my list and I can’t say I have mastered anything. You find ways to make something if you don’t have all the possibilities. I learned that from Brian Eno, actually.
“Minimise your choices and then become very inventive with the little things you have left. I photographed black-and-white in the beginning because it was the only thing I could develop myself. Then I found it was stronger than colour in terms of self-expression. With just two lenses and a camera, I will always be able to make a picture.”
Anton Corbijn, photographer
This was an approach Lamborghini was thrilled to embrace when it came to his interpretation of the hugely anticipated Revuelto. With its carbon fibre ‘monofuselage’ and expressive design, the new car represents the apex of Lamborghini’s achievement as the company celebrates its 60th anniversary. The Revuelto is powered by a 6.5-litre V12, aided by three electric motors, to deliver an overall power output of 1,015CV. This is truly the state-of-the-art, as it exists in Sant’Agata Bolognese, and a formidable combination that proved inspiring to Corbijn:
“Lamborghini represents sophistication in cars. It is a beautiful, sophisticated and chic name for any product. We chose the Dolomites to make the car feel like it’s a foreign body in the forest, like an animal raring to go. Nature is fantastic to work in but it’s very difficult because nature is usually so beautiful it takes over. The car balances out the beauty of the forest with the visual power of the car. I’m a Taurus myself, so I appreciate the roots of the Revuelto’s name. The car is a sculpture and yet it moves damn fast.”
For Corbijn, forging a personal connection with the subject is everything. He works fast, he says, and remains true to the values embodied by Lamborghini itself: going beyond, but with bravery and authenticity.
“I try to keep authenticity in my work. It’s really difficult because visuals are very popular and everyone is a photographer now, so it’s difficult to make your mark. But that’s why you should really stick to your own thing. I shoot fast, in a kind of documentary approach. I don’t work in a nine-to-five job so I do my own thing. I’m happy that a lot of people seem to like it, but I would still do it even if that was not the case. My work in the beginning was very brave because nobody really liked it. You have to believe in yourself and keep doing it. Plus, I had no idea what else to do.”
[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data are in the type of approval stage.
SANT’AGATA BOLOGNESE (September 19, 2023) – Having successfully established itself across two previous episodes, Beyond: A Lamborghini Podcast is exploring a different kind of feedback for its next instalment. Hosted by Lamborghini Director of Communications Tim Bravo and lifestyle and music broadcaster Giulia Salvi, the focus is on the way sound shapes our relationship with cars.
For this episode, Rouven Mohr, Chief Technical Officer at Automobili Lamborghini, is joined by Charles Deneen, a composer, sound designer and audio director who has a worldwide reputation thanks to his work in video game design and for numerous Hollywood blockbusters. Amongst others, Deneen helped shape the automotive soundtrack for The Fast and the Furious series, the seventh highest-grossing franchise in movie history. Continue reading
SANT’AGATA BOLGNESE (September 18,2023) – Automobili Lamborghini hosts the “Giro Polo Storico” for international customers and their classic Lamborghinis, in a tour from 14 to 17 September crossing some of northern Italy’s most distinctive regions. As part of celebrations marking its 60th anniversary, the company reunited vehicles from different countries around the world and models from every generation up to the beginning of the third millennium, which are followed by Lamborghini Polo Storico: this department maintains the historical archive including the cars’ production documents; provides the original configurations and other data, and produces and certifies and restores Lamborghinis up to the Diablo 6.0 SE series. A number of cars with a special history joined the tour, such as the 350 GT with the second chassis number, the oldest existing production Lamborghini, today in perfect running condition. Continue reading
SANT’AGATA/BLENHEIM UK (September 6, 2023) – Lamborghini welcomed VIP guests and visitors to Salon Privé, Blenheim Palace, from 30 August for four days as the Italian super sports marque continues celebrations of its 60th anniversary year. Highlight of the Lamborghini stand was the new Revuelto[1], the first HPEV (High Performance Electrified Vehicle) V12 hybrid super sports car, alongside the recently launched V10 Huracán Sterrato[2] that goes ‘beyond the asphalt’ and took part in a tour past guests. Continue reading
SANT’AGATA BOLOGNESE/MONTEREY, Calif. (August, 18,2023) – Lamborghini unveils Lanzador concept at Monterey Car Week, a concrete vision of a future purely-electric fourth series production Lamborghini. The Lanzador concept car introduces a high ground-clearance GT with 2+2 seats, featuring clear, purist and technical forms, with a brand-new concept in terms of performance and unprecedented on-board experience, staying true to Lamborghini’s unmistakable DNA and offering best-in-class sportiveness and fun-to-drive character. Continue reading
SANT’AGATA BOLOGNESE (August 08, 2023) – Ever since its foundation in 1963, Automobili Lamborghini has made one-off models that signal the technical and stylistic direction the company will take in the immediate future. These are design or technical prototypes or experimentation with new concepts to help develop the Lamborghinis to come. In the 1960s, these one-offs were very often show cars bound for motor show parades. In more recent years, the designation changed from “one-off” to a category created specially by Lamborghini: “few-offs”, essentially a limited run of cars for the most loyal customers that pre-empt or enhance the most advanced technical solutions that will be used on production cars in later years. The same formula will be repeated in just a few days at Monterey Car Week in California, where Automobili Lamborghini will present the prototype of its first 100% electric car. Continue reading
QUEENSTOWN, New Zealand (August 7, 2023) – Lamborghini brings its action-packed Esperienza Neve to the breathtaking Southern Hemisphere Proving Grounds in Queenstown, New Zealand, for an exciting ice driving experience. Featuring Lamborghini super sports cars and Super SUVs, guests from Asia Pacific region got behind the wheel to experience the sporty capabilities of the Huracán Tecnica and Huracán STO as well as Urus Performante and Urus S, on the snowy circuit under the guidance of professional Lamborghini driving instructors. Continue reading
SANT’AGATA BOLOGNESE/SARDEGNA (August 4, 2023) – Inspired by the vibrant blues of Sardinia’s seas and skies, Lamborghini presents an “Opera Unica” Huracán Sterrato[1]: a one-off piece of art in a unique crystal-effect paint process created by Lamborghini’s Ad Personam department. Unveiled to Lamborghini guests at a VIP 60th anniversary dinner event in exclusive Porto Cervo, where the Lamborghini Lounge returns for the summer months, the one-off Huracán Sterrato also celebrates the anniversary year of Lamborghini; the brand’s iconic, vibrant colors; and the company’s exceptional expertise in creating unique hues and paint processes over decades. Continue reading
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