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Category: INEOS

INEOS Automotive Issues Statement on the US Tariffs Announcement

LONDON (March 27, 2025) – “We are outraged that the tariff situation with the US has been neglected by the EU. 

“President Trump has been very clear on his intention to implement tariffs on the auto industry. He has been asking for fairness and reciprocity and yet European leaders have not come to the table to negotiate a better solution.  

“The US government has also been clear about the consequences of non-engagement. This should be a surprise to no-one in the EU, and it could and should have been averted.” Continue reading

INEOS Automotive Launches its First Global Brand Advertising Campaign

LONDON (June 18, 2024) – INEOS Automotive is launching its first brand advertising campaign Built for More, introducing the award-winning Grenadier 4X4 to a broad global audience with a multi-channel activation across television, print, social, outdoor media and on-demand video streaming. Debuting in the UK, the campaign will have rapid rollout in Germany, North America and Australia, before wider release through online and social media in over 45 markets where the INEOS Grenadier is available. Continue reading

INEOS Automotive Releases First Limited-Edition Grenadier 1924 to Celebrate 100 years of Belstaff

LONDON (May 15, 2024) – INEOS Automotive has launched its first limited edition, the Grenadier 1924, to celebrate the first 100 years of iconic clothing brand Belstaff.  Available globally from 26 June 2024, only 1,924 of the vehicles will be produced and each will carry a unique limited edition number and distinctive Belstaff centenary badging. Continue reading

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