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TORRANCE, Calif. (December 17, 2024) – Honda today announced an all-new hybrid-electric Prelude sports coupe will be introduced to the U.S. market late next year, returning one of the brand’s most iconic nameplates to the lineup. The stylish new Prelude will mark the debut of Honda S+ Shift, an innovative new drive mode that further advances Linear Shift Control to deliver maximum levels of driver engagement, in keeping with the heritage of the Prelude line. Continue reading
TORRANCE, Calif. (October 4, 2024) – An emotional new Honda brand campaign debuts today – “Unstoppable Dreams” – led by a sixty-second spot that brings to life the Honda “Challenging Spirit” and the idea that resounding success is often the result of failures. The new Honda brand spot follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen. Continue reading
MONTEREY, Calif. (August 2, 2024) – Honda is celebrating 60 years since its first entry into Formula One competition this summer with its first race-winning F1 machine, the Honda RA272, attending global special events including the 2024 Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca on August 14-17. Renowned for its innovative engineering, the Honda RA272 shocked the world in November 1965, as the first race car of a Japanese automaker to win a Formula 1 Grand Prix, proving Honda engine and chassis technologies were world-class. Continue reading
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