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DUBAI (December 4, 2024) – Genesis today unveiled its bold new vision for the future of high-performance luxury. In an exciting debut in Dubai, the brand introduced Genesis Magma Racing, marking its first major milestone in the motorsport arena. The event showcased Genesis’ ambitions in endurance racing, illustrating the brand’s dedication to innovation, speed, and passion. Continue reading
LOS ANGELES (November 20, 2024) – Genesis announced it will open a design studio in California in Q1 2025 at an exclusive event in Los Angeles on Nov. 19. Genesis Design California marks a significant milestone in the growth of the Genesis brand, which will celebrate its 10th anniversary next year. Continue reading
NEW YORK (November 14, 2024) – Genesis today unveiled STARSCAPE, an immersive light installation at the brand’s flagship Genesis House space, created in collaboration with award-winning creative director and production designer, Ethan Tobman. Celebrated for his creative direction on Taylor Swift’s record-breaking Eras Tour, Tobman draws inspiration from the Korean Winter Solstice, Dongji, to transport guests at Genesis House through the longest night of the year in a multi-sensory experience. Continue reading
SEOUL (October 30, 2024) – Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang.
INITIUM is a Latin word meaning ‘beginning’ or ‘first’, representing Hyundai Motor’s status as a hydrogen energy pioneer and its commitment to develop a hydrogen society. Continue reading
SEOUL (September 12, 2024) – Genesis celebrates the opening of The Genesis Facade Commission: Lee Bul, Long Tail Halo at The Metropolitan Museum of Art. On view from September 12, 2024, through May 27, 2025, the exhibition features new works by artist Lee Bul (b. 1964) that challenge what sculptures can reveal about our times. Responding to The Museum’s iconic facade as a site for statues, Lee’s towering sculptures are at once classical and contemporary, forthcoming and elusive. Continue reading
FOUNTAIN VALLEY, Calif. (June 26, 2024) – The Genesis X Gran Racer Vision Gran Turismo Concept was unveiled for the first time today at the Busan International Mobility Show 2024 (BIMOS), highlighting the brand’s bold leap into the realm of high-performance luxury mobility. Continue reading
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