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Category: Genesis/Hyundai/Kia (Page 1 of 2)

Hyundai to Announce $20 Billion US Investment

SEOUL, (March 24, 20025) – |Reuters| South Korea’s Hyundai Motor Group is set to announce a $20 billion investment in the United States at the White House on Monday, a U.S. official said.

CNBC reported that the investment would include a $5 billion steel plant in Louisiana and was expected to be announced by President Donald Trump, Hyundai Chairman Euisun Chung and Louisiana Gov. Jeff Landry. Continue reading

Hyundai N Trophy Cup Set for North American Debut

FOUNTAIN VALLEY, Calif. (March 17, 2025) – Today, Hyundai shares details around its SRO racing program and Hyundai N Trophy Cup. The first leg of the 2025 Hyundai N Trophy Cup will be at the TC America (powered by Skip Barber) race, April 24 – 26, at the Circuit of the Americas near Austin, TX. Three additional TC America events are also a part of the Hyundai N Trophy Cup: Sebring, Barber Motorsports Park, and the TC America season finale at Indianapolis Motor Speedway. Continue reading

Hyundai IONIQ 5 N Named Motor Authority’s Best Car to Buy 2025

FOUNTAIN VALLEY, Calif. (January 6, 2025) – Hyundai’s all-electric IONIQ 5 N SUV has been named Motor Authority’s Best Car to Buy 2025. The driving enthusiasts at Motor Authority selected IONIQ 5 N as the winner from all new or redesigned luxury and performance vehicles made available to their testing staff. Motor Authority’s team declared 5 N the victor after assessing the vehicle’s performance factors including acceleration, handling, styling, features, and value (although the award criteria have no price limit). In the end, the IONIQ 5 N was judged to have the strongest appeal to enthusiasts. Continue reading

Genesis Unveils Luxury Performance Vision with Genesis Magma Racing

DUBAI (December 4, 2024) – Genesis today unveiled its bold new vision for the future of high-performance luxury. In an exciting debut in Dubai, the brand introduced Genesis Magma Racing, marking its first major milestone in the motorsport arena. The event showcased Genesis’ ambitions in endurance racing, illustrating the brand’s dedication to innovation, speed, and passion. Continue reading

Genesis House Transports Guests to the Heart of the Korean Winter Solstice with STARSCAPE

NEW YORK (November 14, 2024) – Genesis today unveiled STARSCAPE, an immersive light installation at the brand’s flagship Genesis House space, created in collaboration with award-winning creative director and production designer, Ethan Tobman. Celebrated for his creative direction on Taylor Swift’s record-breaking Eras Tour, Tobman draws inspiration from the Korean Winter Solstice, Dongji, to transport guests at Genesis House through the longest night of the year in a multi-sensory experience. Continue reading

Hyundai Unveils its INITIUM Hydrogen Fuel Cell Electric Concept Vehicle

SEOUL (October 30, 2024) – Hyundai Motor Company today unveiled its INITIUM hydrogen fuel cell electric vehicle (FCEV) concept at its ‘Clearly Committed’ event held at Hyundai Motorstudio Goyang.

INITIUM is a Latin word meaning ‘beginning’ or ‘first’, representing Hyundai Motor’s status as a hydrogen energy pioneer and its commitment to develop a hydrogen society. Continue reading

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