MUNICH (September 6, 2023) ― As the countdown continues to the arrival of the Neue Klasse, premium carmaker BMW is carrying out an intense process of transformation. No stone is being left unturned, something new arrives almost every day and from every angle. A major change of perspective has been part of the story; the concept of “new” is itself undergoing a reappraisal. And now the second issue of FREUDE.FOREVER is delving deep into what “new” really means. The latest issue of BMW’s award-winning magazine, again devoted to a single subject, invites a handful of inspirational figures to share how they see “the new” in their lives, their work and their art. Continue reading
“The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”
Oliver Zipse, Chairman of the Board of Management of BMW AG
MUNICH (September 3, 2023) ― With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle. Continue reading
WOODCLIFF LAKE, NJ (August 8, 2023) – BMW arrives at Monterey Car Week and Legends of the Autobahn fully charged for 2023, armed with an assembly of the latest vehicles that celebrate a Motorsport-bred heritage and look to a sustainable future. Building on the success of the i4 M50 and iX M60 is the latest addition to the electrified M Performance collection: the 590-horsepower 2024 BMW i5 M60 xDrive makes its North American debut simultaneously at the BMW Championship PGA golf tournament in Illinois and at Legends of the Autobahn. Continue reading
MUNICH (July 17, 2023) – For years, the BMW R 18 has been inspiring motorcycle fans all over the world to create fascinating customizing creations. The upcoming BMW Motorrad Customizing Championship is now intended to give due recognition to outstanding creativity and artistic craft relating to the BMW R 18. Continue reading
(July 7, 2023) – Bowers & Wilkins brings its True Sound experience to one of the year’s most eagerly anticipated new cars – the all-electric BMW i5 Sedan. Continue reading
MUNICH (July 3, 2023) – The new BMW Exploro bike series sees the Bavarian carmaker shifting its focus to the pleasure of travel on two wheels across an exceptionally broad spectrum of settings. BMW joined forces with long-established bicycle manufacturer 3T to create three types of bike for myriad use cases. The common thread running through the trio is a unique combination of state-of-the-art technology and progressive design. Customers can choose from a gravel bike, road bike or urbanbike, each of which can also be ordered with an electric motor. Continue reading
(June 27, 2023) ― A performance model with unmistakable M character is taking its place at the top of the new BMW X1 range. The new BMW X1 M35i xDrive builds on the spontaneous driving pleasure that lies at the heart of the compact Sports Activity Vehicle (SAV) concept with an injection of the dynamism, agility and precision for which M models are renowned. Continue reading
MUNICH (June 26,2023) ― The prototypes are carefully disguised, but they cannot conceal their character as high-performance cars. The future generation of the BMW M5 has entered the practical phase of its series development process. The new high-performance sedan from BMW M GmbH is now completing its test drives on public roads, BMW Group proving grounds and racetracks around the world. Continue reading
WOODCLIFF LAKE, NJ (May 4, 2023) – In the interest of customer safety, BMW of North America has pro-actively issued an immediate Do Not Drive warning for approximately 90,000 2000-2006 BMW 3 Series (E46) including M3, 2000-2003 5 Series (E39) including M5, and 2000-2004 X5s (E53) equipped with certain driver’s front airbag inflators manufactured by Takata. These vehicles have already been included in several Takata-related recalls; however, despite intense customer outreach efforts by BMW since 2016, they remain unrepaired and, as the airbag inflators age further, the risk of serious injury or death increases. Therefore, to reemphasize the seriousness of the situation, the decision was made to escalate the recall to a Do Not Drive order. Owners of affected BMWs that have not had their vehicles inspected and repaired should not consider them safe to drive. Continue reading
MUNICH (May, 4, 2023) – BMW is reprising its role as Official Partner of the Cannes Film Festival in 2023 following its debut appearance last year. The Bavarian premium carmaker is supplying the 76th edition of the celebrated festival and some of its Official Partners with a selection of over 200 fully electric vehicles, plus the new BMW XM models with plug-in hybrid drive. This gathering of the global movie industry in the south of France also provides the perfect setting for the introduction of a new action-packed BMW Films production as well as the unveiling of the innovative new watercraft THE ICON. And fresh from its world premiere, the new BMW i7 M70 xDrive* – the most powerful and fastest all-electric model in the brand’s entire portfolio – will be in action on the road for the first time. Continue reading