“The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalization and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”
Oliver Zipse, Chairman of the Board of Management of BMW AG
MUNICH (September 3, 2023) ― With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle. Continue reading