WOODCLIFF LAKE/MUNICH (February 5, 2024) – BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken,” also features another icon – Hollywood icon Christopher Walken – along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. Continue reading
Category: BMW (Page 5 of 11)
NEW YORK/MUNICH (February 5, 2024) – Julie Mehretu presents her first design studies for the 20th BMW Art Car. For this project, the internationally renowned artist combines her artistic work with a personal enthusiasm for automotive design and speed. She translates dynamism into form and applies one of her monumental motifs from a two-dimensional picture plane onto a three-dimensional industrially designed object. In the course of this creative process, the BMW M Hybrid V8 racing car prototype becomes the canvas of Mehretu’s multi-layered art and the next addition to the legendary BMW Art Car Collection. The 20th BMW Art Car will celebrate its official world premiere at the Centre Pompidou in Paris on May 21, 2024, before competing a few weeks later in the 24 Hours of Le Mans on June 15 – 16. Continue reading
MUNICH (January 31, 2024) – With a length of 4,075 mm, a width of 1,754 mm and a height of 1,495 mm, the MINI Aceman occupies the position between the MINI Cooper and the MINI Countryman. The third stand-alone model in the new all-electric MINI family is equipped with four doors and a large tailgate. Its interior can accommodate five passengers. Continue reading
WOODCLIFF LAKE, NJ (January 30, 2024) – Fans of driving pleasure in its purest form can look forward to a new arrival from BMW crafted especially for them: the 2025 BMW Z4 M40i is available for the very first time with a 6-speed manual gearbox. The pairing of the manual gearbox with the 382-hp TwinPower Turbo inline 6-cylinder engine forms the heart of an enticing equipment package that emphasizes the two-seater’s focus on delivering an exhilarating open-top driving experience. Continue reading
MUNICH (January 31, 2024) – Additions to the line-up of drive systems and the range of optional extras are set to further increase the appeal and diversity of the BMW product range from spring 2024. The BMW i5 Sedan and BMW iX2 fully electric models will each be available from March 2024 with an additional drive system variant. The drive system offerings for the BMW X2 and BMW XM have also been expanded. The innovative Highway Assistant will bring increased comfort levels over longer journeys to more of the brand’s model series. And additional exterior paint finishes will be offered for the BMW 5 Series Sedan, BMW X2 and BMW iX2. Customers will also be able to order the business sedan with new variants of the BMW Individual Merino leather trim. Continue reading
MUNICH (January 31, 2024) – When it comes to the premium segment of the midsize class, the number 4 stands for the perfect combination of driving pleasure and elegantly sporty design. These have been hallmark brand values of BMW since its earliest days, and the new BMW 4 Series Coupé and new BMW 4 Series Convertible embody them even more intently than ever. The precisely modified exterior design of the two models underscores their dynamic character and exclusive style. Modern touches and new equipment features bring a premium ambience of renewed sophistication to the interior. Here, the cutting-edge cockpit design, including the BMW Curved Display, provides the ideal stage for the latest evolution of BMW iDrive with QuickSelect, which is based on the new BMW Operating System 8.5. Continue reading
MUNICH/PHOENIX/VERONA (January 18, 2024) – Custom motorcycle visionary Paul Yaffe has raised the bar once again with the revelation of his latest masterpiece, a one-of-a-kind customization of the BMW R 18 Transcontinental. Melding classic hot rod aesthetics with the distinctive BMW essence, this project is a testament to Yaffe’s excellence as a designer. Continue reading
The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2. The progressive character of the new model is also evident in the fully electric BMW iX2 variant, as well as in a large spread of systems enabling automated driving and parking, and in the innovative digital services laid on by the new BMW iDrive with QuickSelect and BMW Operating System 9. Continue reading
MUNICH (September 8, 2023) – The world premiere of the BMW Vision Neue Klasse marks a new beginning for the BMW brand, one characterized by a completely fresh way of thinking and approach. THE NEUE NEW is the title of the multi-channel campaign accompanying the Bavarian premium carmaker’s ongoing process of transformation. The campaign’s storytelling captures the central areas of action contained within this transformation and brings an unusual angle to the idea of “the new.” Continue reading
MUNICH (September 6, 2023) ― As the countdown continues to the arrival of the Neue Klasse, premium carmaker BMW is carrying out an intense process of transformation. No stone is being left unturned, something new arrives almost every day and from every angle. A major change of perspective has been part of the story; the concept of “new” is itself undergoing a reappraisal. And now the second issue of FREUDE.FOREVER is delving deep into what “new” really means. The latest issue of BMW’s award-winning magazine, again devoted to a single subject, invites a handful of inspirational figures to share how they see “the new” in their lives, their work and their art. Continue reading