Category: BMW (Page 4 of 11)

MUNICH/CANNES (May 8, 2024) – BMW has signed up as Official Automotive Partner of the Cannes Film Festival for the third year in a row. This means visitors to the festival will once again be able to enjoy an exclusive shuttle service featuring luxury vehicles from the premium carmaker’s current range. BMW is also using its Cannes spotlight for a special vehicle presentation. Following the successful world premiere of the BMW Films production The Calm last year, BMW will now introduce a one-off creation based on the BMW XM as part of the creative collaboration with British supermodel Naomi Campbell. Continue reading

MUNICH (May 8, 2024) – Into the broad space between race track experience and soul-stirring road performance comes another BMW M GmbH special edition from the BMW M3 and BMW M4 range. The all-new BMW M4 CS takes the blend of attributes typically found in high-performance cars in the premium midsize segment and turns the emotional engagement dial up a few notches. Engine output increased to 405 kW/550 hp, model-specific chassis tuning and minimized weight – helped by numerous components made from carbon fiber-reinforced plastic (CFRP) – bring an extra edge to the BMW M4 Coupé vehicle concept of four seats, everyday practicality, advanced equipment and exclusive design features. The new BMW M4 CS will be produced alongside the other BMW M4 variants at BMW Group Plant Dingolfing from July this year. The order books will be open from the end of May. Continue reading

MUNICH/SWEDEN (April 23, 2024) – For the second year in a row, electric BMW cars dressed in the work of a Nordic artist can be seen around Stockholm. During this year’s Market Art Fair, 17-19 May, the BMW cars designed by Swedish artist Karin Westman will be used to drive guests to and from the fair. The idea for the initiative comes from the global BMW Art Car project, where famous artists have been applying their artworks on cars since 1975. For the second time, a Nordic artist has been selected and given the freedom to express their art on the BMW cars that will be used as shuttle cars during the days of the exhibition. Continue reading

MUNICH/INDIO, Calif. (April 19, 2024) – Bursting with color, fizzing with energy and overflowing with confidence: the exhilarating atmosphere of the Coachella Valley Music & Arts Festival in California and the spectacular landscape and architecture of the Coachella Valley provide the ideal setting in which to showcase the unique design of the BMW XM to stunning effect. With its dynamic lines, expansive surfaces, muscular proportions and sharp edges, the first electrified high-performance model from BMW M GmbH exudes presence and confidence. And the visually impactful design of the Sports Activity Vehicle gains even greater intensity with the addition of exclusive BMW Individual special paint finishes. Continue reading

MILAN (April 16, 2024) –  “FUTURE OF JOY” is the name of the exhibition that BMW Group Design is presenting at the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW brand. Continue reading

WOODCLIFF LAKE, N.J. (April 4, 2024) – The prototypes are carefully disguised, but the camouflage cannot completely conceal their character as elite high-performance vehicles. The seventh generation of the BMW M5 has entered the practical phase of its development process. The new high-performance sedan from BMW M is completing its testing on public roads, BMW proving grounds, and racetracks around the world. Continue reading

MUNICH (March 21, 2024) – A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully-electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025. Continue reading

MUNICH (March 4, 2024) – With a new season in motor sport just around the corner, the collaboration between BMW M Motorsport and toymaker LEGO^® has produced a new Speed Champions set that is destined to capture the imagination. The new arrival will fuel excitement among younger motor sport fans from nine years of age, as well as laying on an authentic build-and-play experience for more mature collectors. With 676 pieces in total, this detailed set enables builders to recreate not one but two current competition racing cars from BMW M Motorsport: the BMW M Hybrid V8 and the BMW M4 GT3. These two racers will front BMW M Motorsport’s bid for glory at events including the 24 Hours of Le Mans on 15/16 June 2024. Continue reading

WOODCLIFF LAKE, NJ (February 29, 2024) – The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change technology for vehicle surfaces in cooperation with E Ink. Continue reading

MUNICH (February 7, 2024) – The BMW 5 Series Touring, the epitome of driving pleasure, sporty elegance and modern functionality in the premium upper mid-range segment, is entering a new era. The sixth generation of the BMW 5 Series Touring is more progressive than ever, featuring numerous digital innovations, pioneering systems for automated driving and parking, increased sustainability throughout the entire product life cycle and, for the first time, an all-electric drive in the form of the BMW i5 Touring. The new BMW 5 Series Touring is a sophisticated all-rounder for everyday driving and touring, offering stylish presence, superior sportiness, versatility and spacious comfort. Continue reading