MILAN (April 16, 2024) – “FUTURE OF JOY” is the name of the exhibition that BMW Group Design is presenting at the Salone del Mobile 2024 in Milan. The focus is on the Neue Klasse and what it means for the design of the BMW brand. Continue reading
Category: BMW (Page 4 of 10)
WOODCLIFF LAKE, N.J. (April 4, 2024) – The prototypes are carefully disguised, but the camouflage cannot completely conceal their character as elite high-performance vehicles. The seventh generation of the BMW M5 has entered the practical phase of its development process. The new high-performance sedan from BMW M is completing its testing on public roads, BMW proving grounds, and racetracks around the world. Continue reading
MUNICH (March 21, 2024) – A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully-electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025. Continue reading
MUNICH (March 4, 2024) – With a new season in motor sport just around the corner, the collaboration between BMW M Motorsport and toymaker LEGO® has produced a new Speed Champions set that is destined to capture the imagination. The new arrival will fuel excitement among younger motor sport fans from nine years of age, as well as laying on an authentic build-and-play experience for more mature collectors. With 676 pieces in total, this detailed set enables builders to recreate not one but two current competition racing cars from BMW M Motorsport: the BMW M Hybrid V8 and the BMW M4 GT3. These two racers will front BMW M Motorsport’s bid for glory at events including the 24 Hours of Le Mans on 15/16 June 2024. Continue reading
WOODCLIFF LAKE, NJ (February 29, 2024) – The BMW Group presents a fusion of art and innovation at the Frieze Los Angeles art fair in the form of the BMW i5 Flow NOSTOKANA. The one-of-a-kind vehicle combines color-change technology developed by BMW with the artistic language of South African artist Esther Mahlangu. With sections of attached film that can be electronically animated, the BMW i5 Flow NOSTOKANA embodies the latest development in color-change technology for vehicle surfaces in cooperation with E Ink. Continue reading
MUNICH (February 7, 2024) – The BMW 5 Series Touring, the epitome of driving pleasure, sporty elegance and modern functionality in the premium upper mid-range segment, is entering a new era. The sixth generation of the BMW 5 Series Touring is more progressive than ever, featuring numerous digital innovations, pioneering systems for automated driving and parking, increased sustainability throughout the entire product life cycle and, for the first time, an all-electric drive in the form of the BMW i5 Touring. The new BMW 5 Series Touring is a sophisticated all-rounder for everyday driving and touring, offering stylish presence, superior sportiness, versatility and spacious comfort. Continue reading
WOODCLIFF LAKE/MUNICH (February 5, 2024) – BMW will return to the Super Bowl on Sunday, February 11, 2024 with a new 60-second advertisement for the all-new generation of the iconic BMW 5 Series, highlighted by the first-ever, 100%-electric BMW i5. The star-studded commercial entitled “Talkin’ Like Walken,” also features another icon – Hollywood icon Christopher Walken – along with actress Ashley Park (Emily in Paris, Beef, Joy Ride), and GRAMMY® Award Winning global superstar and Super Bowl LVIII halftime performer, USHER. Continue reading
NEW YORK/MUNICH (February 5, 2024) – Julie Mehretu presents her first design studies for the 20th BMW Art Car. For this project, the internationally renowned artist combines her artistic work with a personal enthusiasm for automotive design and speed. She translates dynamism into form and applies one of her monumental motifs from a two-dimensional picture plane onto a three-dimensional industrially designed object. In the course of this creative process, the BMW M Hybrid V8 racing car prototype becomes the canvas of Mehretu’s multi-layered art and the next addition to the legendary BMW Art Car Collection. The 20th BMW Art Car will celebrate its official world premiere at the Centre Pompidou in Paris on May 21, 2024, before competing a few weeks later in the 24 Hours of Le Mans on June 15 – 16. Continue reading
MUNICH (January 31, 2024) – With a length of 4,075 mm, a width of 1,754 mm and a height of 1,495 mm, the MINI Aceman occupies the position between the MINI Cooper and the MINI Countryman. The third stand-alone model in the new all-electric MINI family is equipped with four doors and a large tailgate. Its interior can accommodate five passengers. Continue reading
WOODCLIFF LAKE, NJ (January 30, 2024) – Fans of driving pleasure in its purest form can look forward to a new arrival from BMW crafted especially for them: the 2025 BMW Z4 M40i is available for the very first time with a 6-speed manual gearbox. The pairing of the manual gearbox with the 382-hp TwinPower Turbo inline 6-cylinder engine forms the heart of an enticing equipment package that emphasizes the two-seater’s focus on delivering an exhilarating open-top driving experience. Continue reading