MUNICH (September 9, 2024) – Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort. Continue reading
Category: BMW (Page 2 of 11)
MUNICH (September 5, 2024) – BMW plans to launch its first-ever series production fuel cell electric vehicle (FCEV) in 2028, thereby offering customers an additional all-electric powertrain option with zero local emissions in a BMW. The BMW Group and the Toyota Motor Corporation are pooling their innovative strength and their technological capabilities to bring a new generation of fuel cell powertrain technology to the roads. Both companies share the aspiration of advancing the hydrogen economy and have extended their collaboration to push this locally zero-emission technology to the next level. Continue reading
MUNICH (August 29, 2024) – Bavarian premium carmaker BMW has come up with an innovative brand campaign to turn the heads of an international audience to the brand’s current range of models in the luxury segment. The highly exclusive BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM models are showcased as masterpieces of design and engineering amid breathtaking landscapes. The impressive images send out a message of exclusivity with a progressive flavor that appeals to all the human senses in a nuanced way, reflects our intellectual perspectives and provides us with meaningful experiences. Continue reading
MUNICH (August 20, 2024) – With the BMW M235i Racing, BMW M240i Racing and BMW M2 CS Racing, at BMW M Motorsport, affordable and technically sophisticated entry-level cars into racing are a tradition. They are the perfect stepping stones to the higher GT4 and GT3 classes. Currently, BMW M Motorsport engineers are working on the development of a new car that will complete the portfolio of customer racing cars as an entry-level model into motorsport. Continue reading
Spielberg. The Red Bull Ring in Spielberg, Austria, served as the backdrop for the presentation of the winner’s car for the 2024 BMW M Award. On Thursday evening, BMW M GmbH unveiled the high-performance car that will be awarded to the fastest qualifier in MotoGP™ at the end of this season. With the all-new BMW M5, BMW M GmbH continues its over 20-year tradition of honoring the achievements of the BMW M Award winner with a prize in the form of a groundbreaking, innovative BMW M vehicle. The winner’s vehicle was unveiled during the Motorcycle Grand Prix of Austria by Dan Rossomondo, Chief Commercial Officer at MotoGP™ rights holder Dorna Sports, and Axel Mittler, Marketing Manager MotoGP™ at BMW M GmbH. Continue reading
WOODCLIFF LAKE, N.J. (August 15, 2024) – For the first time ever in the United States, BMW M presents the new BMW M5 Touring, a high-performance model offering a new level of utility to go with the race-bred performance, bold design, and superlative all-day comfort that are the hallmarks of an M5. The M Hybrid drivetrain produces 717 hp and 738 lb-ft to deliver intoxicating performance on road and track alike. And yet, the plug-in hybrid powertrain enables almost silent and locally emission-free driving, with a preliminary estimated range of up to 25 miles on a full charge. The unique concept of the new BMW M5 Touring is reflected in both its exterior design and its interior configuration and appointments. Prominently flared wheel arches and side skirts and the M-specific design of the front and rear aprons distinguish the BMW M5 Touring. Inside, the new M5 Touring has up to 57.6 cubic feet (estimated) of flexible load-carrying capacity for leisure activities and trips away. Continue reading
MUNICH (August 8, 2024) – With the upcoming Rocket League Season 16, the new BMW 1 Series will make a spectacular debut in the popular online video game from Epic Games. Rocket League is an action-packed car soccer game in which players try to kick a ball into the opponent’s goal using a variety of rocket-powered vehicles. Players can compete alone or in teams of up to three, using ingenious strategies and spectacular stunts to achieve victory. Before Season 16 begins, BMW and Epic Games are launching a competition and calling on the global gaming community to design a Decal for the new BMW 1 Series according to their personal wishes. The winning design of the Rocket League x BMW Decal Design Contest will then be integrated into the game as part of a mid-Season patch. Continue reading
MUNICH/GRAZ/SALZBURG (August 2, 2024) – While the international customizing scene around BMW Motorrad focuses primarily on the BMW Motorrad Heritage models BMW R 18 and BMW R 12 nineT with inspiring creativity, high levels of craftsmanship and new ideas, Austria has now developed an extraordinary project based on the BMW CE 02. In collaboration with BMW Motorrad Austria in Salzburg, the Design & Makers Studio VAGABUND in Graz created the BMW CE 02 x VAGABUND — a stylish eParkourer based on the BMW CE 02 for urban areas. Continue reading
WOODCLIFF LAKE, N.J. (July 30, 2024) – The all-new, electrified 2025 BMW M5 will be at the center of a storm of activity for BMW during Pebble Beach Automotive Week. Throughout the week, BMW will celebrate the past and the future of the legendary M5 with displays at Legends of the Autobahn® and at the BMW M5 Garage in the paddock at WeatherTech Raceway at Laguna Seca. Continue reading
WOODCLIFF LAKE, N.J. (July 23, 2024) – The all-new seventh generation BMW M5 was revealed to the world earlier this month at the Goodwood Festival of Speed. And now, to celebrate the arrival of the 717-hp M Hybrid-powered super sedan in the US, BMW M and BMW Individual in collaboration with the Pebble Beach Concours d’Elegance® have created a one-of-a-kind special automobile that will be auctioned during Pebble Beach Automotive Week. The 2025 BMW M5 Pebble Beach Concours d’Elegance #1/1 will be the first 2025 M5 delivered in North America, and is distinguished by exclusive paint and upholstery colors, wheels, and bespoke interior details that make this M5 entirely unique. Continue reading