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MUNICH/CERNOBBIO (December 5, 2024) – On May 23 – 25, 2025, BMW Group Classic will host the legendary Concorso d’Eleganza Villa d’Este in cooperation with the Villa d’Este luxury hotel. Around 50 spectacular cars of their respective eras will once again do battle for the coveted prizes. Most prestigious of all is the Trofeo BMW Group, awarded by the high-caliber Jury to the overall winner of the Concorso d’Eleganza. Continue reading
MUNICH (October 28,2024) – The new BMW 2 Series Gran Coupé has made its first public appearance in a highly exclusive setting. BMW presented the new edition of its elegantly sporty four-door model at ApeFest 2024 in Lisbon just two days after the official start of communication. The car’s world premiere was one of the highlights of the event, which is staged annually by the Bored Ape Yacht Club (BAYC). BAYC is one of the best-known non-fungible token (NFT) collections from American company Yuga Labs and comprises a total of 10,000 unique digital collector’s items featuring pictures of cartoon apes. ApeFest is primarily put on for the holders of these digital goods – a Web3 community boasting high levels of technological affinity, remarkable creative powers and strong innovative spirit, making its members a perfect match for the BMW brand. At ApeFest they come together to connect, shape the future of Web3 technology and enjoy access to exclusive digital content and experiences that allow them to come up with new business ideas too, among other things. BMW once again partnered the event this year. Continue reading
MUNICH (October 16, 2024) – An entirely renewed drive portfolio, extensively enhanced suspension technology and innovative systems for automated driving and parking ensure unique driving pleasure.
The progressive character of the new BMW 2 Series Gran Coupé is evident in the area of digitalization, too. The user experience in the redesigned interior is defined by the new BMW iDrive with QuickSelect and a wide range of digital services and in-car gaming based on BMW Operating System 9.
The new BMW 2 Series Coupé will be produced at the BMW Group’s plant in Leipzig, with the market launch starting in March 2025. Continue reading
MUNICH (September 24, 2024) – As summer slowly draws to an end, BMW Welt has lined up a diverse program of highlights for the coming months before it temporarily closes in January 2025 for refurbishment. From glamorous award ceremonies and impressive concerts to exciting technology updates, there’s something in store for everyone. Continue reading
MUNICH (September 9, 2024) – Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort. Continue reading
MUNICH (September 5, 2024) – BMW plans to launch its first-ever series production fuel cell electric vehicle (FCEV) in 2028, thereby offering customers an additional all-electric powertrain option with zero local emissions in a BMW. The BMW Group and the Toyota Motor Corporation are pooling their innovative strength and their technological capabilities to bring a new generation of fuel cell powertrain technology to the roads. Both companies share the aspiration of advancing the hydrogen economy and have extended their collaboration to push this locally zero-emission technology to the next level. Continue reading
MUNICH (August 29, 2024) – Bavarian premium carmaker BMW has come up with an innovative brand campaign to turn the heads of an international audience to the brand’s current range of models in the luxury segment. The highly exclusive BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM models are showcased as masterpieces of design and engineering amid breathtaking landscapes. The impressive images send out a message of exclusivity with a progressive flavor that appeals to all the human senses in a nuanced way, reflects our intellectual perspectives and provides us with meaningful experiences. Continue reading
MUNICH (August 20, 2024) – With the BMW M235i Racing, BMW M240i Racing and BMW M2 CS Racing, at BMW M Motorsport, affordable and technically sophisticated entry-level cars into racing are a tradition. They are the perfect stepping stones to the higher GT4 and GT3 classes. Currently, BMW M Motorsport engineers are working on the development of a new car that will complete the portfolio of customer racing cars as an entry-level model into motorsport. Continue reading
Spielberg. The Red Bull Ring in Spielberg, Austria, served as the backdrop for the presentation of the winner’s car for the 2024 BMW M Award. On Thursday evening, BMW M GmbH unveiled the high-performance car that will be awarded to the fastest qualifier in MotoGP™ at the end of this season. With the all-new BMW M5, BMW M GmbH continues its over 20-year tradition of honoring the achievements of the BMW M Award winner with a prize in the form of a groundbreaking, innovative BMW M vehicle. The winner’s vehicle was unveiled during the Motorcycle Grand Prix of Austria by Dan Rossomondo, Chief Commercial Officer at MotoGP™ rights holder Dorna Sports, and Axel Mittler, Marketing Manager MotoGP™ at BMW M GmbH. Continue reading
WOODCLIFF LAKE, N.J. (August 15, 2024) – For the first time ever in the United States, BMW M presents the new BMW M5 Touring, a high-performance model offering a new level of utility to go with the race-bred performance, bold design, and superlative all-day comfort that are the hallmarks of an M5. The M Hybrid drivetrain produces 717 hp and 738 lb-ft to deliver intoxicating performance on road and track alike. And yet, the plug-in hybrid powertrain enables almost silent and locally emission-free driving, with a preliminary estimated range of up to 25 miles on a full charge. The unique concept of the new BMW M5 Touring is reflected in both its exterior design and its interior configuration and appointments. Prominently flared wheel arches and side skirts and the M-specific design of the front and rear aprons distinguish the BMW M5 Touring. Inside, the new M5 Touring has up to 57.6 cubic feet (estimated) of flexible load-carrying capacity for leisure activities and trips away. Continue reading
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