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Category: BMW (Page 1 of 11)

BMW to Debut First-ever Panoramic iDrive UI/UX in the Neue Klasse at CES 2025

MUNICH (December 17, 2024) – Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first time, but also once again setting standards for in-vehicle experience with a clear focus on driver orientation, safety, and personalization. Continue reading

BMW Festive Campaign 2024 “The Gift” Brings Generations Together

MUNICH (December 9, 2024) – This year’s festive campaign from BMW – titled “Das Geschenk” (The Gift) – tells the moving story of a young boy named Tim, who can think of nothing better than finding a very special treat for his beloved grandma. At the same time, the brand continues its journey to the introduction of the Neue Klasse by casting an eye back to an icon of automotive history that ushered in a new era for BMW (also under the Neue Klasse name) in the 1960s. The film at the heart of the campaign brims with feeling as it shows how Sheer Driving Pleasure brings generations together – in two different ways.

The film begins with a stroll through a festively decorated city center. Tim and his parents are looking for a Christmas gift for his grandmother. His parents come up with one suggestion after another, each as clichéd as the last and each promptly and confidently dismissed by their seven-year-old. Eventually, in a shop window he spots the thing that will give his gran – and himself – the greatest joy. Tim’s parents are initially unconvinced, but in the end decide to go along with their son’s wishes. Tim’s grandmother opens the enormous package with her family on Christmas Eve to reveal a BMW Junior Seat children’s car seat. Both grandmother and grandson know straightaway what this means: they can now enjoy trips together in her classic BMW 1500. Because joy is the most precious gift – and the joy of driving bridges young and old.

This entertaining festive film highlights the Sheer Driving Pleasure at the core of the brand and makes the BMW 1500 – launched under the Neue Klasse umbrella more than 60 years ago – the “sleeper star” of the campaign. The film was shot in Vienna, Austria, and soundtracked by 1980s Christmas classic “Christmas In Hollis” by US hip-hop legends Run-D.M.C.

Social media cues invite the community to get involved
Jung von Matt came up with the idea and concept for the latest festive campaign. The Hamburg creative agency teamed up with BMW Marketing and Munich-based production company Hochkant to produce the 100-second film, which will be shown on BMW’s YouTube, LinkedIn and Instagram channels. In addition, the film will feature on Netflix in both Germany and Great Britain. And a 60-second version of “Das Geschenk” will also be aired on free TV in Germany over the festive period.

PIRO GmbH is responsible for rolling out the campaign across the brand’s social media platforms. The idea of Tim’s rather special and unconventional gift is also picked up on in a series of accompanying posts. For example, festive visuals depict car parts – wrapped up in Christmas paper – that present the community with a puzzle to solve.

When generations meet – looking at an iconic classic with modern eyes
Both driving pleasure and the allure of the classic BMW 1500 are universal and timeless. And a separate social media series frames these generation-spanning vibes with particular charm. Tim tries to interact with the classic car as he’s used to doing with modern vehicles, but the Neue Klasse from the 1960s lacks power windows, the BMW Intelligent Personal Assistant and other contemporary features. Not to worry, though, because Tim’s gran always has a trick or ruse up her sleeve to maintain the illusion, feed the young lad’s imagination and spread the feeling of pure joy.

BMW and Kith Present the BMW XM in an Exclusive Edition

MUNICH/MIAMI BEACH, Fla. (December 6, 2024) – BMW and Kith are launching a new edition of their successful collaboration. The BMW XM* and its links to the legendary BMW M1 are the focus of the third collaboration between the premium car manufacturer and Ronnie Fieg’s world-renowned lifestyle brand, Kith. The high-performance plug-in hybrid will be available next year as the 2025 BMW XM by Kith, with exclusive exterior and interior designs. Continue reading

Several Categories Confirmed for the Concorso d’Eleganza Villa d’Este 2025

MUNICH/CERNOBBIO (December 5, 2024) – On May 23 – 25, 2025, BMW Group Classic will host the legendary Concorso d’Eleganza Villa d’Este in cooperation with the Villa d’Este luxury hotel. Around 50 spectacular cars of their respective eras will once again do battle for the coveted prizes. Most prestigious of all is the Trofeo BMW Group, awarded by the high-caliber Jury to the overall winner of the Concorso d’Eleganza. Continue reading

The New BMW 2 Series Gran Coupé Makes its Debut at ApeFest 2024

MUNICH (October 28,2024) – The new BMW 2 Series Gran Coupé has made its first public appearance in a highly exclusive setting. BMW presented the new edition of its elegantly sporty four-door model at ApeFest 2024 in Lisbon just two days after the official start of communication. The car’s world premiere was one of the highlights of the event, which is staged annually by the Bored Ape Yacht Club (BAYC). BAYC is one of the best-known non-fungible token (NFT) collections from American company Yuga Labs and comprises a total of 10,000 unique digital collector’s items featuring pictures of cartoon apes. ApeFest is primarily put on for the holders of these digital goods – a Web3 community boasting high levels of technological affinity, remarkable creative powers and strong innovative spirit, making its members a perfect match for the BMW brand. At ApeFest they come together to connect, shape the future of Web3 technology and enjoy access to exclusive digital content and experiences that allow them to come up with new business ideas too, among other things. BMW once again partnered the event this year. Continue reading

The New BMW 2 Series Gran Coupé Brings Sportiness and Elegance to the Premium Compact Segment

MUNICH (October 16, 2024) – An entirely renewed drive portfolio, extensively enhanced suspension technology and innovative systems for automated driving and parking ensure unique driving pleasure.

The progressive character of the new BMW 2 Series Gran Coupé is evident in the area of digitalization, too. The user experience in the redesigned interior is defined by the new BMW iDrive with QuickSelect and a wide range of digital services and in-car gaming based on BMW Operating System 9.

The new BMW 2 Series Coupé will be produced at the BMW Group’s plant in Leipzig, with the market launch starting in March 2025. Continue reading

BMW Launches “The Soul of BMW” Campaign for Locally Emission-free Premium Mobility

MUNICH (September 9, 2024) – Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort. Continue reading

BMW Group and Toyota Motor Corporation to offer Fuel Cell Electric Vehicle (FCEV) Options for Passenger Cars

MUNICH (September 5, 2024) – BMW plans to launch its first-ever series production fuel cell electric vehicle (FCEV) in 2028, thereby offering customers an additional all-electric powertrain option with zero local emissions in a BMW. The BMW Group and the Toyota Motor Corporation are pooling their innovative strength and their technological capabilities to bring a new generation of fuel cell powertrain technology to the roads. Both companies share the aspiration of advancing the hydrogen economy and have extended their collaboration to push this locally zero-emission technology to the next level. Continue reading

BMW Launches new Brand Campaign for its Luxury Segment

MUNICH (August 29, 2024) – Bavarian premium carmaker BMW has come up with an innovative brand campaign to turn the heads of an international audience to the brand’s current range of models in the luxury segment. The highly exclusive BMW 7 Series, BMW 8 Series, BMW X7 and BMW XM models are showcased as masterpieces of design and engineering amid breathtaking landscapes. The impressive images send out a message of exclusivity with a progressive flavor that appeals to all the human senses in a nuanced way, reflects our intellectual perspectives and provides us with meaningful experiences. Continue reading

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