Category: BMW (Page 1 of 10)

MUNICH (October 28,2024) – The new BMW 2 Series Gran Coupé has made its first public appearance in a highly exclusive setting. BMW presented the new edition of its elegantly sporty four-door model at ApeFest 2024 in Lisbon just two days after the official start of communication. The car’s world premiere was one of the highlights of the event, which is staged annually by the Bored Ape Yacht Club (BAYC). BAYC is one of the best-known non-fungible token (NFT) collections from American company Yuga Labs and comprises a total of 10,000 unique digital collector’s items featuring pictures of cartoon apes. ApeFest is primarily put on for the holders of these digital goods – a Web3 community boasting high levels of technological affinity, remarkable creative powers and strong innovative spirit, making its members a perfect match for the BMW brand. At ApeFest they come together to connect, shape the future of Web3 technology and enjoy access to exclusive digital content and experiences that allow them to come up with new business ideas too, among other things. BMW once again partnered the event this year. Continue reading

MUNICH (October 16, 2024) – An entirely renewed drive portfolio, extensively enhanced suspension technology and innovative systems for automated driving and parking ensure unique driving pleasure.

The progressive character of the new BMW 2 Series Gran Coupé is evident in the area of digitalization, too. The user experience in the redesigned interior is defined by the new BMW iDrive with QuickSelect and a wide range of digital services and in-car gaming based on BMW Operating System 9.

The new BMW 2 Series Coupé will be produced at the BMW Group’s plant in Leipzig, with the market launch starting in March 2025. Continue reading

MUNICH (September 24, 2024) – As summer slowly draws to an end, BMW Welt has lined up a diverse program of highlights for the coming months before it temporarily closes in January 2025 for refurbishment. From glamorous award ceremonies and impressive concerts to exciting technology updates, there’s something in store for everyone. Continue reading

MUNICH (September 9, 2024) – Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort. Continue reading

MUNICH (August 20, 2024) – With the BMW M235i Racing, BMW M240i Racing and BMW M2 CS Racing, at BMW M Motorsport, affordable and technically sophisticated entry-level cars into racing are a tradition. They are the perfect stepping stones to the higher GT4 and GT3 classes. Currently, BMW M Motorsport engineers are working on the development of a new car that will complete the portfolio of customer racing cars as an entry-level model into motorsport. Continue reading

Spielberg. The Red Bull Ring in Spielberg, Austria, served as the backdrop for the presentation of the winner’s car for the 2024 BMW M Award. On Thursday evening, BMW M GmbH unveiled the high-performance car that will be awarded to the fastest qualifier in MotoGP™ at the end of this season. With the all-new BMW M5, BMW M GmbH continues its over 20-year tradition of honoring the achievements of the BMW M Award winner with a prize in the form of a groundbreaking, innovative BMW M vehicle. The winner’s vehicle was unveiled during the Motorcycle Grand Prix of Austria by Dan Rossomondo, Chief Commercial Officer at MotoGP™ rights holder Dorna Sports, and Axel Mittler, Marketing Manager MotoGP™ at BMW M GmbH. Continue reading

WOODCLIFF LAKE, N.J. (August 15, 2024) – For the first time ever in the United States, BMW M presents the new BMW M5 Touring, a high-performance model offering a new level of utility to go with the race-bred performance, bold design, and superlative all-day comfort that are the hallmarks of an M5. The M Hybrid drivetrain produces 717 hp and 738 lb-ft to deliver intoxicating performance on road and track alike. And yet, the plug-in hybrid powertrain enables almost silent and locally emission-free driving, with a preliminary estimated range of up to 25 miles on a full charge. The unique concept of the new BMW M5 Touring is reflected in both its exterior design and its interior configuration and appointments. Prominently flared wheel arches and side skirts and the M-specific design of the front and rear aprons distinguish the BMW M5 Touring. Inside, the new M5 Touring has up to 57.6 cubic feet (estimated) of flexible load-carrying capacity for leisure activities and trips away. Continue reading

MUNICH (August 8, 2024) – With the upcoming Rocket League Season 16, the new BMW 1 Series will make a spectacular debut in the popular online video game from Epic Games. Rocket League is an action-packed car soccer game in which players try to kick a ball into the opponent’s goal using a variety of rocket-powered vehicles. Players can compete alone or in teams of up to three, using ingenious strategies and spectacular stunts to achieve victory. Before Season 16 begins, BMW and Epic Games are launching a competition and calling on the global gaming community to design a Decal for the new BMW 1 Series according to their personal wishes. The winning design of the Rocket League x BMW Decal Design Contest will then be integrated into the game as part of a mid-Season patch. Continue reading