DAYTONA, Fla. (January 20, 2025) – During the Roar before the 24 last weekend, BMW M Motorsport drivers and teams intensely prepared for the first season highlight of the IMSA WeatherTech SportsCar Championship (IWSC), the 24 Hours of Daytona (USA). One week before the race, three test days featuring seven sessions were held, during which BMW M Team RLL with its two BMW M Hybrid V8s gave strong performances. Dries Vanthoor (BEL) set the overall fastest time with 1:35.424 minutes. Kevin Magnussen (DEN) and Kelvin van der Linde (RSA) used the tests to complete their first laps as BMW M works drivers. Continue reading
WOODCLIFF LAKE, N.J. (January 15, 2025) – If one character could be said to dominate BMW’s early years in the US, it’s Max Hoffman. As BMW’s sole distributor in this country from 1962 to 1975, Hoffman was a champion of the marque, one whose belief in BMW allowed cars like the 2002 to reach a broad audience of dedicated enthusiasts. Alas, Hoffman’s true role within BMW history is as much villain as hero, however, as it was with respect to nearly all of the marques represented at one time or another by the Hoffman Motors Corporation. Continue reading
MUNICH/LAS VEGAS, Nev. (January 7, 2025) – The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centerpiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025. Continue reading
MUNICH (December 17, 2024) – Visitors to the next Consumer Electronics Show (CES) in Las Vegas will be in for a “little” surprise when they visit the BMW Pavilion in the Silver Lot to experience the first-ever BMW Panoramic iDrive display- and operating-concept of the Neue Klasse in a “magical” way. With this presentation, BMW is not only showcasing technology that will be featured in the series production Neue Klasse vehicles for the first time, but also once again setting standards for in-vehicle experience with a clear focus on driver orientation, safety, and personalization. Continue reading
MUNICH (December 9, 2024) – This year’s festive campaign from BMW – titled “Das Geschenk” (The Gift) – tells the moving story of a young boy named Tim, who can think of nothing better than finding a very special treat for his beloved grandma. At the same time, the brand continues its journey to the introduction of the Neue Klasse by casting an eye back to an icon of automotive history that ushered in a new era for BMW (also under the Neue Klasse name) in the 1960s. The film at the heart of the campaign brims with feeling as it shows how Sheer Driving Pleasure brings generations together – in two different ways.
The film begins with a stroll through a festively decorated city center. Tim and his parents are looking for a Christmas gift for his grandmother. His parents come up with one suggestion after another, each as clichéd as the last and each promptly and confidently dismissed by their seven-year-old. Eventually, in a shop window he spots the thing that will give his gran – and himself – the greatest joy. Tim’s parents are initially unconvinced, but in the end decide to go along with their son’s wishes. Tim’s grandmother opens the enormous package with her family on Christmas Eve to reveal a BMW Junior Seat children’s car seat. Both grandmother and grandson know straightaway what this means: they can now enjoy trips together in her classic BMW 1500. Because joy is the most precious gift – and the joy of driving bridges young and old.
This entertaining festive film highlights the Sheer Driving Pleasure at the core of the brand and makes the BMW 1500 – launched under the Neue Klasse umbrella more than 60 years ago – the “sleeper star” of the campaign. The film was shot in Vienna, Austria, and soundtracked by 1980s Christmas classic “Christmas In Hollis” by US hip-hop legends Run-D.M.C.
Social media cues invite the community to get involved Jung von Matt came up with the idea and concept for the latest festive campaign. The Hamburg creative agency teamed up with BMW Marketing and Munich-based production company Hochkant to produce the 100-second film, which will be shown on BMW’s YouTube, LinkedIn and Instagram channels. In addition, the film will feature on Netflix in both Germany and Great Britain. And a 60-second version of “Das Geschenk” will also be aired on free TV in Germany over the festive period.
PIRO GmbH is responsible for rolling out the campaign across the brand’s social media platforms. The idea of Tim’s rather special and unconventional gift is also picked up on in a series of accompanying posts. For example, festive visuals depict car parts – wrapped up in Christmas paper – that present the community with a puzzle to solve.
When generations meet – looking at an iconic classic with modern eyes Both driving pleasure and the allure of the classic BMW 1500 are universal and timeless. And a separate social media series frames these generation-spanning vibes with particular charm. Tim tries to interact with the classic car as he’s used to doing with modern vehicles, but the Neue Klasse from the 1960s lacks power windows, the BMW Intelligent Personal Assistant and other contemporary features. Not to worry, though, because Tim’s gran always has a trick or ruse up her sleeve to maintain the illusion, feed the young lad’s imagination and spread the feeling of pure joy.
MUNICH/MIAMI BEACH, Fla. (December 6, 2024) – BMW and Kith are launching a new edition of their successful collaboration. The BMW XM* and its links to the legendary BMW M1 are the focus of the third collaboration between the premium car manufacturer and Ronnie Fieg’s world-renowned lifestyle brand, Kith. The high-performance plug-in hybrid will be available next year as the 2025 BMW XM by Kith, with exclusive exterior and interior designs. Continue reading
MUNICH/CERNOBBIO (December 5, 2024) – On May 23 – 25, 2025, BMW Group Classic will host the legendary Concorso d’Eleganza Villa d’Este in cooperation with the Villa d’Este luxury hotel. Around 50 spectacular cars of their respective eras will once again do battle for the coveted prizes. Most prestigious of all is the Trofeo BMW Group, awarded by the high-caliber Jury to the overall winner of the Concorso d’Eleganza. Continue reading
MUNICH (October 28,2024) – The new BMW 2 Series Gran Coupé has made its first public appearance in a highly exclusive setting. BMW presented the new edition of its elegantly sporty four-door model at ApeFest 2024 in Lisbon just two days after the official start of communication. The car’s world premiere was one of the highlights of the event, which is staged annually by the Bored Ape Yacht Club (BAYC). BAYC is one of the best-known non-fungible token (NFT) collections from American company Yuga Labs and comprises a total of 10,000 unique digital collector’s items featuring pictures of cartoon apes. ApeFest is primarily put on for the holders of these digital goods – a Web3 community boasting high levels of technological affinity, remarkable creative powers and strong innovative spirit, making its members a perfect match for the BMW brand. At ApeFest they come together to connect, shape the future of Web3 technology and enjoy access to exclusive digital content and experiences that allow them to come up with new business ideas too, among other things. BMW once again partnered the event this year. Continue reading
MUNICH (October 16, 2024) – An entirely renewed drive portfolio, extensively enhanced suspension technology and innovative systems for automated driving and parking ensure unique driving pleasure.
The progressive character of the new BMW 2 Series Gran Coupé is evident in the area of digitalization, too. The user experience in the redesigned interior is defined by the new BMW iDrive with QuickSelect and a wide range of digital services and in-car gaming based on BMW Operating System 9.
The new BMW 2 Series Coupé will be produced at the BMW Group’s plant in Leipzig, with the market launch starting in March 2025. Continue reading
MUNICH (September 24, 2024) – As summer slowly draws to an end, BMW Welt has lined up a diverse program of highlights for the coming months before it temporarily closes in January 2025 for refurbishment. From glamorous award ceremonies and impressive concerts to exciting technology updates, there’s something in store for everyone. Continue reading
