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Category: Audi (Page 4 of 5)

Final Audi S1 Hoonitron Playground Video Featuring Ken Block Released

The death of drifting legend Ken Block shook the entire motorsport world at the beginning of January. The previously unreleased last episode of his famous drift videos is a tribute to the American.

‘Electrikhana TWO’ was filmed with the Audi S1 Hoonitron in November 2022 – just a few weeks before the snowmobile accident in which Ken Block died at the age of 55. It was a matter close to the heart of the American’s family to complete and release the film in his memory.

Ken Block’s fans can experience their idol one last time in breathtaking driving scenes and stunts with the Audi S1 Hoonitron. The all-electric prototype was developed by Audi Sport as a one-off exclusively for Ken Block. It has two electric motors, all-wheel drive, a total output of 500 kW, a carbon fiber chassis and the full safety standard of the highest motorsport authority, the FIA. Following the filming of the first Electrikhana episode in August 2022, the S1 Hoonitron was further developed in close collaboration with Ken Block. This included reducing weight, improving drivability and simulating gear changes.

In the first episode, Ken Block drifted through Las Vegas with the Audi S1 Hoonitron. The spectacular video reached more than 100 million people worldwide via various channels. Electrikhana 2 was filmed in Mexico City. With 22 million inhabitants in the metropolitan area, the capital of Mexico is one of the largest cities in the world and offered the crew of the Hoonigan company, founded by Ken Block, fascinating locations – from the modern airport to a spiral-shaped parking garage.

Together with the engineers from Audi Sport, Ken Block came up with a very special gimmick for Electrikhana TWO – in addition to a new livery – that only an electric vehicle can offer: In one scene of the movie, the front and rear axles pull in opposite directions, causing the Audi S1 Hoonitron to disappear into a large white cloud when stationary – a scene entirely to the taste of the unforgotten drift artist and his loyal fan base.

Watch Electrikhana TWO here.

Audi museum mobile Presents the History of Aerodynamics

The new special exhibition at the Audi museum mobile could hardly be more topical: With the advent of electromobility, aerodynamics has again become the focus of vehicle development. Audi Tradition is inviting everyone interested in technology on a journey through the history of aerodynamics, showing the beginnings of aerodynamic concepts used in automotive engineering up to 1945 in an exhibition titled “Windschnittig” (German for “streamlined”) at the Audi museum mobile. From December 1, the August Horch Museum in Zwickau will follow with an exhibition titled “Form vollendet” (German for “perfect form”), which will complete the arc of aerodynamic development up to the present day. Both exhibitions will run until June 2024. Continue reading

Audi TT Roadster Final Edition Celebrates an Audi design Icon

RESTON, Va. (November. 2, 2023) – Today, Audi of America celebrates three generations of iconic design with the 2023 Audi TT Roadster Final edition. Finished in an Audi exclusive shade of green – Goodwood Green pearl effect, the TT Roadster Final edition includes unique elements including a modern interpretation of the original TT’s baseball stitch seats. Only 50 units are available for the U.S. market. Continue reading

Audi Sport Celebrates 40 Years

Today marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility. Next Saturday (October 14), an exclusive event will be hosted at Audi Forum Neckarsulm with exciting insights into the high-performance subsidiary that has been successful for 40 years. Continue reading

Audi RS e-tron GT Ice Race Edition: Exclusive Series of Audi Sport GmbH

INGOLSTADT/NECKARSULM (September 13, 2023) – Audi celebrates the 40th anniversary of Audi Sport GmbH, which emerged from quattro GmbH founded in 1983, with the Audi RS e-tron GT (combined electric power consumption in kWh/100 km [62.1 mi]: 22.1–19.8, combined CO2 emissions in g/km [g/mi]: 0) as a special edition: The ice race edition embodies a new form of individualization. This edition enriches the emotional portfolio of Audi exclusive – an offering that has delighted the brand’s distinguished clientele for some three decades now. Continue reading

Expressive Appearance and New Lighting for Audi’s Flagship SUV

Static photo, Colour: Waitomo blue

INGOLSTADT (September 5, 2023) – Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at €86,700 ($92,300). Continue reading

Audi Q6 e-tron Interior Applies the Brand’s New Design Philosophy

Audi Q6 model series: The interior’s three-dimensional structure creates a spatial architecture perfectly tailored to the occupants, both in terms of design and ergonomics.

Designed from the inside out: The interior of the new Audi Q6 e-tron model series is tailored more closely than ever to the user’s needs and has been reimagined accordingly. For example, the three-dimensional, high-contrast design deliberately places elements in the foreground or background, creating a three-dimensional spatial architecture with aesthetics and ergonomics perfectly tuned to the occupants. The Audi Q6 e-tron is the first model series based on the newly developed Premium Platform Electric (PPE) and the new E3 electronics architecture. Both serve as the basis for rethinking the interior’s design and range of functions. Technology and aesthetics are in perfect balance in the Audi Q6 e-tron. Continue reading

2024 Audi SQ8 e-tron Injects More Performance into its Flagship Electric SUV

HERNDON, Va. (August 2, 2023) – The 2024 Audi SQ8 e-tron has arrived, adding an extra dose of performance to Audi’s flagship luxury electric SUV. Augmenting the sophisticated luxury and everyday usability found in the new Q8 e-tron, the SQ8 e-tron provides improved acceleration, increased handling dynamics, and elevated traction capabilities thanks to its three-motor quattro® drivetrain. The new model expands enthusiast appeal for an SUV already engineered to set benchmarks in seamless electrified vehicle ownership; making it the fully electric SUV for the customer that enjoys taking the winding road to their destination. Continue reading

Audi on Display at the 2023 Goodwood Festival of Speed

MILTON KEYNES (July 10, 2023) – Audi will celebrate its achievements in motorsport at this year’s Goodwood Festival of Speed with an eclectic mix of iconic vehicles. Audi’s headline act, the S1 e-tron quattro Hoonitron, will make its UK debut and tackle the famous Goodwood hillclimb with Le Mans racing legend Tom Kristensen behind the wheel. At the same time, Audi will mark 100 year of Le Mans with the dynamic display of three iconic LMP cars: R8, R10 TDI and R18 e-tron quattro. Continue reading

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