INGOLSTADT/SALALAH (February 13, 2024) – Challenging curves, steep mountain passes – the roads around Salalah in Oman offer ideal conditions for a first test with the Audi S3, which provides driving dynamics on a new level. Still shrouded in its exterior camouflage, the upgraded S3 is more than a mere product upgrade. Numerous technical innovations, from increased power output to the addition of a new torque splitter and the new dynamic plus mode, guarantee an exhilarating driving experience, strong performance, and agile handling. Continue reading
NECKARSULM/INGOLSTAD (February 6, 2024) – The new Audi RS 6 Avant GT is the pinnacle of the model series. The limited-run, special edition is packed with exclusive exterior and interior details. An impressive pass-through roof edge spoiler, redefined diffuser, and 22-inch wheels in a distinctive design underscore its top position as the ultimate RS 6 Avant. The interior features high-quality bucket seats, a bespoke color combination, and individual numbering in the centre console. Lightweight adjustable coilover suspension, unique to the RS 6 Avant GT, and a reworked quattro sport differential on the rear axle sharpen the driving experience. The twin-turbocharged 4.0-liter TFSI V8 engine has an output 630PS and delivers 850Nm of torque from 2,300 to 4,500rpm. Continue reading
Audi makes history: for the first time, a low-emission prototype with an electric drive, high-voltage battery and energy converter wins the world’s toughest desert rally with the Audi RS Q e-tron. The Spaniards Carlos Sainz/Lucas Cruz secured Audi’s first victory in the Dakar Rally after around 7,900 kilometers with a lead of 1h 20min. Mattias Ekström/Emil Bergkvist also crossed the finish line. Continue reading
The Audi RS Q e-tron faces its third Dakar Rally. Team Audi Sport has optimized the pioneering rally prototype, that has an electric drivetrain, a high-voltage battery and an energy converter, in meticulous detail for the toughest rally of the year. The three driver crews of Mattias Ekström/Emil Bergkvist, Stéphane Peterhansel/Edouard Boulanger, and Carlos Sainz/Lucas Cruz are facing the most difficult task of the year with optimism, but also respect. Continue reading
The death of drifting legend Ken Block shook the entire motorsport world at the beginning of January. The previously unreleased last episode of his famous drift videos is a tribute to the American.
‘Electrikhana TWO’ was filmed with the Audi S1 Hoonitron in November 2022 – just a few weeks before the snowmobile accident in which Ken Block died at the age of 55. It was a matter close to the heart of the American’s family to complete and release the film in his memory.
Ken Block’s fans can experience their idol one last time in breathtaking driving scenes and stunts with the Audi S1 Hoonitron. The all-electric prototype was developed by Audi Sport as a one-off exclusively for Ken Block. It has two electric motors, all-wheel drive, a total output of 500 kW, a carbon fiber chassis and the full safety standard of the highest motorsport authority, the FIA. Following the filming of the first Electrikhana episode in August 2022, the S1 Hoonitron was further developed in close collaboration with Ken Block. This included reducing weight, improving drivability and simulating gear changes.
In the first episode, Ken Block drifted through Las Vegas with the Audi S1 Hoonitron. The spectacular video reached more than 100 million people worldwide via various channels. Electrikhana 2 was filmed in Mexico City. With 22 million inhabitants in the metropolitan area, the capital of Mexico is one of the largest cities in the world and offered the crew of the Hoonigan company, founded by Ken Block, fascinating locations – from the modern airport to a spiral-shaped parking garage.
Together with the engineers from Audi Sport, Ken Block came up with a very special gimmick for Electrikhana TWO – in addition to a new livery – that only an electric vehicle can offer: In one scene of the movie, the front and rear axles pull in opposite directions, causing the Audi S1 Hoonitron to disappear into a large white cloud when stationary – a scene entirely to the taste of the unforgotten drift artist and his loyal fan base.
The new special exhibition at the Audi museum mobile could hardly be more topical: With the advent of electromobility, aerodynamics has again become the focus of vehicle development. Audi Tradition is inviting everyone interested in technology on a journey through the history of aerodynamics, showing the beginnings of aerodynamic concepts used in automotive engineering up to 1945 in an exhibition titled “Windschnittig” (German for “streamlined”) at the Audi museum mobile. From December 1, the August Horch Museum in Zwickau will follow with an exhibition titled “Form vollendet” (German for “perfect form”), which will complete the arc of aerodynamic development up to the present day. Both exhibitions will run until June 2024. Continue reading
RESTON, Va. (November. 2, 2023) – Today, Audi of America celebrates three generations of iconic design with the 2023 Audi TT Roadster Final edition. Finished in an Audi exclusive shade of green – Goodwood Green pearl effect, the TT Roadster Final edition includes unique elements including a modern interpretation of the original TT’s baseball stitch seats. Only 50 units are available for the U.S. market. Continue reading
Today marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibition at the Neckarsulm facility. Next Saturday (October 14), an exclusive event will be hosted at Audi Forum Neckarsulm with exciting insights into the high-performance subsidiary that has been successful for 40 years. Continue reading
INGOLSTADT/NECKARSULM (September 13, 2023) – Audi celebrates the 40th anniversary of Audi Sport GmbH, which emerged from quattro GmbH founded in 1983, with the Audi RS e-tron GT (combined electric power consumption in kWh/100 km [62.1 mi]: 22.1–19.8, combined CO2 emissions in g/km [g/mi]: 0) as a special edition: The ice race edition embodies a new form of individualization. This edition enriches the emotional portfolio of Audi exclusive – an offering that has delighted the brand’s distinguished clientele for some three decades now. Continue reading
INGOLSTADT (September 5, 2023) – Audi is updating the flagship of the Q family with a pure design and upgraded technology. The revised exterior aesthetic with new front and rear aprons underscores the strong character of the SUV coupé. The optionally available S line exterior package caters to customers who desire more sportiness. For the first time, Audi is equipping the Q8 with HD Matrix LED headlights, including a laser as an additional high beam. These headlights feature digital daytime running lights and selectable light signatures. Digital OLED rear lights with four selectable rear light designs complete the expanded light offering. New wheels, colors, decorative inlays, and seats with contrast stitching highlight the car’s top position among the Q models. The new Audi Q8 starts at €86,700 ($92,300). Continue reading
