WINDSOR, Ontario (September 18, 2024) – Alfa Romeo announced today that it has been named the official luxury SUV sponsor of “Top Chef Canada” season 11 and a grand prize contributor with this season’s winning top chef driving away with a brand-new 2024 Alfa Romeo Tonale plug-in hybrid electric vehicle (PHEV).

“Top Chef Canada,” the nation’s most revered culinary competition, returns for a momentous 11th season, ready to show viewers that Canada’s culinary scene has taken its rightful place on the world stage. The season boasts an illustrious lineup of competing chefs, an esteemed panel of returning judges and big-name guests. “Top Chef Canada” season 11 begins Monday, October 14 at 10 p.m. ET/PT on Food Network Canada and streaming on STACKTV.

“We are thrilled to announce Alfa Romeo as the exclusive vehicle sponsor of ‘Top Chef Canada’ as this partnership brings together two distinct crafts that epitomize excellence, innovation and a passion for performance. As part of this exciting collaboration, the grand prize winner will drive away in a stunning 2024 Alfa Romeo Tonale plug-in hybrid, a vehicle that embodies the perfect blend of luxury and innovative technology. We look forward to an exhilarating season and celebrating the culinary creativity of Canada’s top chefs.”

– Larry Dominique, SVP, head of Alfa Romeo North America

Throughout the upcoming season, the judges and chefs will be put in the driver’s seat, allowing them to experience the expert Italian craftsmanship, innovative features and state-of-the-art, plug-in hybrid electrification technology of the Alfa Romeo Tonale PHEV, as the vehicle will transport the show’s chefs and judges to all off-site challenges and cooks, including a mid-season trip out to the country.

The sponsorship will also feature Alfa Romeo branding throughout “Top Chef Canada” broadcasts and digital properties with custom content filmed from within the Tonale, featuring the chefs and judges.

Alfa Romeo Tonale
The Alfa Romeo Tonale symbolizes the metamorphosis – “La Metamorfosi” – of the legendary Alfa Romeo brand highlighted by a new era of luxury, electrification and connectivity while remaining true to its race-inspired DNA. As the first C-SUV from Alfa Romeo, Tonale blends more than 110 years of heritage with the evolution of best-in-class performance from efficient powertrain offerings, which include a plug-in hybrid with up to 53 kilometres of pure electric range, best-in-class 285 horsepower and 347 lb.-ft. of torque.

Tonale also features a variety of driver- assistance systems, Uconnect 5, an all-new connectivity platform with Alfa Connect, modern Italian styling and exhilarating driving dynamics from a rapid-response Frequency Damping Suspension (FDS) system.