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MILAN (March 31, 2025) – Pirelli has launched the fifth generation of its iconic P Zero: the flagship model of a tire family that has been synonymous with performance and control since 1985. The P Zero was the first to establish the Ultra-High Performance (UHP) tire market, continuously evolving over the years to anticipate the demands of the premium and prestige automotive segments. Continue reading
SEOUL (April 1, 2025) – Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea. INSTEROID embodies Hyundai Motor’s bold approach, merging gaming influences with extensive customization to captivate a new generation of drivers. Continue reading
GAYDON, U.K. (March 31, 2025) – Aston Martin have released official on-road imagery of Valhalla today. The exciting new model is undergoing final validation sign-off both on-road in the UK and on-track near Barcelona, before the forthcoming start of production in Q2 2025. Continue reading
MUNICH (April 1, 2025) – “I wondered how I could make the Art Car a symbol and vocal archive for the immense artistic creativity of the African continent,” says Julie Mehretu, describing her ambition for designing the 20th BMW Art Car of the iconic collection. The American abstract painter, born in Ethiopia in 1970, first presented her artistically designed BMW M Hybrid V8 to the public at the Centre Pompidou in Paris in May 2024. After its race deployment in Le Mans a month later, this year marks the next chapter of the project in cooperation with the BMW Group: the African Film and Media Arts Collective (AFMAC). Continue reading
DEARBORN, Mich. (March 28, 2025) – As the all-new Navigator begins to arrive in showrooms, Lincoln launches its new advertising campaign, Mic Drop, featuring longtime ambassador and owner, Serena Williams.
As the original — or as some might call it, the “OG” — premium full-size SUV, the Lincoln Navigator needs no introduction, a “Mic Drop.” And who better to launch the Navigator than Serena Williams — an “OG” in her own right.
Lincoln’s flagship SUV – the all-new Navigator – arrives with signature features and new connected experiences like Lincoln Rejuvenate, that will create the ultimate sanctuary for clients on and off the road.
Learn more about the all-new 2025 Navigator here.
The celebrated French DJ and music producer David Guetta stars in a new campaign by Porsche Middle East and Africa. In the futuristic Mohammed bin Rashid Al Maktoum Solar Park near Dubai, the latest Macan and Taycan models are showcased with dynamic beats and impressive laser effects. Three ‘Making of’ episodes will be released alongside the campaign film. Continue reading
FRANKFURT, Germany (March 27, 2025) – Genesis Magma Racing will be represented on this year’s European Le Mans Series (ELMS) grid in the first step for the team on track.
The #18 Le Mans Prototype 2 (LMP2) car will be shared by Jamie Chadwick and Mathys Jaubert from the team’s Trajectory program, alongside Daniel Juncadella, in an opportunity for all three to learn about Prototype racing. Continue reading
LONDON (March 27, 2025) – “We are outraged that the tariff situation with the US has been neglected by the EU.
“President Trump has been very clear on his intention to implement tariffs on the auto industry. He has been asking for fairness and reciprocity and yet European leaders have not come to the table to negotiate a better solution.
“The US government has also been clear about the consequences of non-engagement. This should be a surprise to no-one in the EU, and it could and should have been averted.” Continue reading
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